Peter Drucker famously said, “What gets measured, gets managed.” But how do you measure things as nebulous as customer satisfaction, organizational flexibility or the ROI of technology?

Written by recognized expert Douglas Hubbard—creator of Applied Information Economics—How to Measure Anything illustrates how the author has used his approach across various industries and how any problem, no matter how difficult, ill defined, or uncertain can lend itself to measurement (and therefore improvement) using proven methods.