Post by Ken Norton: The classic marketing book, one of the first to specifically address positioning your product in a co... - Upcarta

Ken Norton @kennethn · 2021

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43 Best Books for Product Managers in 2021

Ken Norton @kennethn · 2021

Curated in 43 Best Books for Product Managers in 2021

The classic marketing book, one of the first to specifically address positioning your product in a consumer’s mind.

Book 1980

Positioning: The Battle for Your Mind: How to Be Seen and Heard in the Overcrowded Marketplace

by Al Ries and Jack Trout

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