Collection
Required Reading for Marketplace Entrepreneurs
From academics to analysts, startup founders to journalists, these 20 recently published pieces and books helped shape our thinking on the business dynamics, historical context, and future of marketplace companies.
Li Jin and Andrew Chen of a16z trace the evolution of marketplace platforms, from listings to verticalized Craigslist models, “Uber for X” companies to managed marketplaces. The deck also explores the opportunities for consumers to discover and purchase services online.
a16z’s Jeff Jordan shares what makes marketplace business models so attractive, especially compared to classic ecommerce and retail.
Menlo Ventures partner Steve Sloane’s presentation provides a great overview of investing trends, including IPO benchmarking for marketplaces, retention metrics, and emerging trends in private marketplaces.
