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a16z @a16z · Feb 19, 2020
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Required Reading for Marketplace Entrepreneurs

From academics to analysts, startup founders to journalists, these 20 recently published pieces and books helped shape our thinking on the business dynamics, historical context, and future of marketplace companies.

The cinematic tale of Uber’s origin and its founder, Travis Kalanick, as reported by the New York Times technology reporter Mike Isaac who covered Uber.

Angela Tran Kingyens and Boris Wertz of Version One Ventures updated their all-encompassing guide to marketplaces with new sections on on decentralized marketplaces and marketplace exits. The digestible ebook remains a valuable resource for founders looking to seed, grow, and scale marketplace companies.