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David Perell

1. Building a writing habit

How to improve your writing:

1. Get ideas on paper: Put words on the page as fast as you can. First drafts are always messy. But you can only start shaping ideas into polished writing once they're out of your head. The beauty and clarity you desire will emerge with each edit.
David Perell

2. Paradoxes of modern life

Some paradoxes of modern life:

1. The paradox of reading: The books you read will profoundly change you even though you’ll forget the vast majority of what you read.
David Perell

3. My business model

~ My Business Model ~

I write, tweet, podcast, teach, and invest. Here's how my personal media engine fits together.

Dark blue = The current flywheel

Dotted blue = The future flywheel

For an explanation of every element, read the thread below.
David Perell

4. Building a Personal Monopoly

The Internet rewards unique people.

Find your unique combination of skills, interests, and personality traits.

I call this a Personal Monopoly.

Become the only person in the world who does what you do.

Then, tell the world by sharing your knowledge.
David Perell

5. Starting a business by writing online

If you want to start a business, writing online is the best way to start.

Here are 10 reasons why:

1. Writing online makes marketing easier. The people who read your writing now will become your customers in the future. An audience will speed up your path to profitability.
David Perell

6. How creators can earn a living

The career path of a creator has three stages:

1) Discovery: Hone your craft and find the idea you want to be known for.

2) Income: Ditch the corporate world and become financially independent.

3) Equity: Get ownership in a business that’ll grow without your daily involvement.
David Perell

7. A collection of 50 ideas that form my worldview


Here are 50 ideas that shape my worldview.

These are my guiding principles and the light of my intellectual life. All of them will help you think better, and I hope they inspire curiosity.
David Perell

8. How Kendrick Lamar takes notes

Kendrick Lamar one of the world's best writers.

His recent album, Damn, won a Grammy and a Pulitzer-Prize award. His writing is propelled by a note-taking system that helps him capturing the ideas behind his lyrics.

Here's what you can learn from his note-taking system.
David Perell

9. There are two kinds of creativity: Beer mode and Coffee mode

Creatives have two kinds of working:

1) Beer mode: A state of unfocused play where you discover new ideas.

2) Coffee mode: A state of focused work where you grind towards a specific outcome.

You find ideas in Beer mode and implement them in Coffee mode.
David Perell

10. How to build a note-taking system

If you want to improve your writing, start by becoming a better note-taker.

Here are 10 ways to do that:

1. Save only the best notes: Don't hoard information. Save your top 5-10% of ideas only. That way, you can trust that everything in your note-taking system is high-quality.
David Perell

11. A motto to help you develop your voice as a writer: Imitate, then Innovate

Three words to improve any skill: Imitate, then innovate.

Find your favorite creators, copy their style, and you'll eventually develop your own.

Here's my mini-essay.
David Perell

12. The future of education

Education is broken.

Here is what the future of education will look like:

1. Teaching will become an extremely lucrative profession. Salaries will follow a power law. The best teachers will make millions of dollars per year and teach thousands of students per year.
David Perell

13. How online education is changing

Online education is growing fast.

This thread is like an Industry 101 course:

1. It's harder to sell a course than build one: The top online schools are run by people with the largest audiences, not necessarily the best teachers. But building an audience trains you to teach.
David Perell

14. What I’ve learned from Jeff Bezos

With Jeff Bezos stepping down as CEO, here’s a thread of the best things I’ve learned from him.

1. Be willing to change your mind.

As Bezos famously said: "Anybody who doesn’t change their mind a lot is dramatically underestimating the complexity of the world we live in.”
David Perell

15. The story of Brunello Cucinelli, the CEO of a billion-dollar Italian fashion company

You should know about Brunello Cucinelli.

He's the billionaire founder of a $450 million fashion brand. His company is valued at more than €1.6 billion, and it's fueled by his radical approach to business.

This thread is a collection of the best things I've learned from him.
David Perell

16. Lessons from one of the world’s top athletes: Bryson DeChambeau

Bryson DeChambeau might be the most innovative athlete in the world right now.

He just won his first major championship and is changing how golf is played at the highest levels. People call him "The Mad Scientist of Golf." Here's what you can learn from him.

David Perell

17. Write while you read

Make your reading time more productive by writing long notes in your own words while you read
David Perell

18. How to write more

If you want to write more, I have some ideas for you.

Here are my favorite strategies to instantly improve your writing:

1. If you're stuck, write a summary.

Summarize long books and complicated papers. By doing so, you’ll learn fast and attract a smart audience of readers.