Content earns your cash.

But freedom makes you rich.

9 steps to build an automated business (that runs while you sleep):

Build Personal Competency

The root of any business: a core skill that you perfect.

The best way to become great:

• Stack skills (ie. Design, sales)
• Build a system of learning
• Play to your personal interests
• Increase specificity

Share your journey.

Create a Launch Pad

You don't need 10,000 followers to launch a successful product.

Followers ≠ Growth.

A successful launch pad:

• Built on the correct platform (ie. Twitter)
• Warmed up (via daily posting)
• Highly specific audience (ie. 30+ year-old lawyers)

Refine Your Offer

No launch is going to be perfect.

You are working with limited information.

The key is following up on launch data:

• Conversion rates (informs your pricing/copy)
• Testimonials (informs what transformation you give students)

Build Systems

This is my most powerful daily habit.

I aim to:

- Document areas I can delegate (what took away my energy)
- Create 5-minute @loom tutorials
- Use @notionHQ as my Company Wiki
- Outsource to VAs and Growth Assistants

Automate, eliminate, and delegate.

Leverage No-Code Tools

Here is my tech stack:

• @zapier automates manual tasks (data entry/analytics)
• @kajabi lets my EA rapidly generate LPs, funnels + pricing packages
• @beehiiv for tools (referral program, recommendation system) that scale my newsletter

Constantly Hunt for Efficiency

No-code tools are only effective if you match them to repetitive tasks.

• Do you use the same sales email regularly? Automate with @yesware

• Do you have a hiring outreach snippet you always use? Automate with
@TextExpander

Onboard a VA

My virtual assistant saves me 40 hours a week.

I get help with:

• Designing LinkedIn carousels
• Managing my course cohorts
• Replying to Twitter and LinkedIn DMs
• Creating video scripts from my threads

The best decision I've ever made.

Build a Company Wiki

At Herb I emphasize systems that are scalable and repeatable.

• Scalable content systems
• Repeatable revenue systems

We have a Company Wiki that centralizes these operating systems.

Here's a template (it’s a game changer):

Master SOPs

The secret formula for SOPs that work:

• Concise language
• Detailed steps (loom+written steps)
• Built-in contingencies
• Multiple examples
• Refined via constant feedback

The secret is building a continual review system to handle any externality.

Develop a Training Program

There's an art to succeeding with a new hire.

It starts from the first day they join:

• Instill team culture
• Have daily check-ins
• Be constantly available for questions
• Create a 2-week impact plan

Want to go deeper?

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