My Twitter audience is my most powerful asset.

In 2022, I added 172,204 followers and did $45k/month on the platform.

Here's how to hack the Twitter algorithm:

Optimize Your Profile

Twitter has a small profile surface area. This means you need to maximize every inch:

• Social proof
• Design a CTA header image
• Location tag as a CTA to your link
• Value prop (ie. Helping you scale your brand and community with proven systems.)

Grow via Threads

I've posted 4 threads/week for the last 6 months.

Here's how they usually perform:

• ~3k likes
• ~900k tweet views
• ~150 newsletter conversions

Some quick tips:

• Numbers in headline
• Show credibility
• Actionable tips in every tweet

Supercharge Growth on @Hypefury

Hypefury is my secret weapon to:

• Build a content backlog (2 weeks out)
• Track my analytics (dates, times, hooks)
• Launch DM campaigns (to nurture/capture emails)

Grow a Monetized Audience

Content ≠ Audience

Here is the formula for growing to $5M:

• Rented Audience: Attract customers with value on Twitter and LinkedIn
• Owned Audience: Nurture them via emails and SMS
• Monetized Audience: Get them to pay for your products

Dive Into Analytics

“Information is the oil of the 21st century, and analytics is the combustion engine.” - Peter Sondergard

Some key metrics I look for:

• Retweets/quotes
• Likes to reply ratio
• Engagement rate

Obsess over analytics so you can maximize rewards of effort.

Engage in Conversations

Don't just post and forget about it.

The value comes in the reactions people have:

• Answer their questions
• Respond to their rebuttals
• Research their suggestions

The value of Twitter is a town square, not a megaphone.

Make Magic in DMs

Conversations naturally lead to 1:1 connections.

My LinkedIn may generate more revenue but Twitter has let me:

• Join high-value masterminds
• Hire a team of A-list talent
• Sign 6-figure partnership deals
• Get inspired by other entrepreneurs

Want to go deeper?

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