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How to Get Rich (by building massive leverage):
Build a Brand
Build an unforgettable brand people want to associate with.
It will:
• Differentiate you
• Create trust and loyalty
• Help you command premium prices
A great brand can sell anything.
But building your brand reputation can take years.
Start today.
Build an unforgettable brand people want to associate with.
It will:
• Differentiate you
• Create trust and loyalty
• Help you command premium prices
A great brand can sell anything.
But building your brand reputation can take years.
Start today.
Create Reputation Through Content
Establish authority by providing value.
Help others solve their problems with your content.
It will create a gravitational pull of people who know and trust you.
Take advantage of the attention economy to build a profitable media empire.
Establish authority by providing value.
Help others solve their problems with your content.
It will create a gravitational pull of people who know and trust you.
Take advantage of the attention economy to build a profitable media empire.
Find Massive Leverage
Leverage is the key to scaling your brand fast.
Use labor and capital to scale your output.
Create code and media that works for you while you sleep.
Take advantage of this and you will become the new rich.
Leverage is the key to scaling your brand fast.
Use labor and capital to scale your output.
Create code and media that works for you while you sleep.
Take advantage of this and you will become the new rich.
Hire The Best
I've made some horrible hires in the past.
But hiring A-players changed my career trajectory.
Two things I look for when hiring:
• Energy and tenacity
• Mission and culture fit
They help you scale your output and maintain a healthy work-life balance.
I've made some horrible hires in the past.
But hiring A-players changed my career trajectory.
Two things I look for when hiring:
• Energy and tenacity
• Mission and culture fit
They help you scale your output and maintain a healthy work-life balance.
Build a Personal Board of Advisors
It's like having a team of experts by your side.
This could be:
• Peers - Fellow founders
• Mentors - People 1-2 steps ahead
• Experts - Intellectual sparring partners
Surround yourself with people who will accelerate your journey.
It's like having a team of experts by your side.
This could be:
• Peers - Fellow founders
• Mentors - People 1-2 steps ahead
• Experts - Intellectual sparring partners
Surround yourself with people who will accelerate your journey.
Invest in Yourself
You spend 8 hours a day working for someone else.
But won't take 30 minutes to work on yourself?
Invest in:
• Courses
• Non-fiction books
• Coaching by established players
Mastery of skills builds value.
Value is how you get rich.
You spend 8 hours a day working for someone else.
But won't take 30 minutes to work on yourself?
Invest in:
• Courses
• Non-fiction books
• Coaching by established players
Mastery of skills builds value.
Value is how you get rich.
Play the Long Game
Entrepreneurship is your life's work.
You don't need to rush it.
Build your:
• Skills
• Relationships
• Personal board of advisors
Do this long enough, and there is no world where you do not get rich.
Be relentless, you got this.
Entrepreneurship is your life's work.
You don't need to rush it.
Build your:
• Skills
• Relationships
• Personal board of advisors
Do this long enough, and there is no world where you do not get rich.
Be relentless, you got this.
Learn to Sell
At the basic level, sales is convincing someone to do something.
Everything you do in business is sales:
• Hiring is sales
• Growth is sales
• Fundraising is sales
Mastery of sales will make you unbeatable.
At the basic level, sales is convincing someone to do something.
Everything you do in business is sales:
• Hiring is sales
• Growth is sales
• Fundraising is sales
Mastery of sales will make you unbeatable.
Find Your Calling
Don't build a business you hate for the money.
Work on what you love and you'll always be rich.
It will feel like play to you but look like work to others.
Focus on your purpose by completing your reason for being (your Ikigai):
Don't build a business you hate for the money.
Work on what you love and you'll always be rich.
It will feel like play to you but look like work to others.
Focus on your purpose by completing your reason for being (your Ikigai):
Health is Everything
Take care of your health above all else.
If you're rich and sick, you're going to be miserable.
Every morning, I:
• Write
• Stretch
• Meditate
• Lift heavy weights
• Get sunlight in my eyes
Without your health, you have nothing.
Take care of your health above all else.
If you're rich and sick, you're going to be miserable.
Every morning, I:
• Write
• Stretch
• Meditate
• Lift heavy weights
• Get sunlight in my eyes
Without your health, you have nothing.
Want to go deeper?
I run a (free) Workshop on 5 Proven Steps to Build a Successful Personal Brand in 5 days.
I'll be giving away a $149 Audience Growth Playbook for free.
I'd love to see you there 👇
www.mattgray.xyz/registration-page
I run a (free) Workshop on 5 Proven Steps to Build a Successful Personal Brand in 5 days.
I'll be giving away a $149 Audience Growth Playbook for free.
I'd love to see you there 👇
www.mattgray.xyz/registration-page
Thanks for reading! Follow me @matt_gray_ for more content like this.
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Alex Brogan @_alexbrogan
·
Feb 18, 2023
Great thread, @matt_gray_