Thread
I grew my Twitter audience from 0 to 10K in 192 days.
• no paid ads
• no shady tricks
• all while staying true to who I am
Here's my entire Twitter playbook
(you're welcome to steal):
• no paid ads
• no shady tricks
• all while staying true to who I am
Here's my entire Twitter playbook
(you're welcome to steal):
1/ Get obsessed with 1 (specific) topic
When I started, I thought I was obsessed with content marketing.
But after exploring the niche a little more, I changed my mind.
What really excites me is the organic growth content brings.
So:
When I started, I thought I was obsessed with content marketing.
But after exploring the niche a little more, I changed my mind.
What really excites me is the organic growth content brings.
So:
On my Twitter, I'm showing how to approach content marketing with a growth mindset.
I focus on skills and methods – not dreams and wishes.
This practical approach resonates with my audience the best.
Speaking of:
I focus on skills and methods – not dreams and wishes.
This practical approach resonates with my audience the best.
Speaking of:
2/ Get obsessed with your audience
Your audience should become your top priority.
You NEVER publish content to tell the world how awesome you are.
You ALWAYS publish content to tell your audience how awesome they are
(or how you can take them there)
Audience is the king.
Your audience should become your top priority.
You NEVER publish content to tell the world how awesome you are.
You ALWAYS publish content to tell your audience how awesome they are
(or how you can take them there)
Audience is the king.
3/ Become a mad scientist
Especially in the beginning, turn your profile into a training ground.
If you feel like improving your bio – do it.
If you feel like changing your pfp – do it.
The worst that can happen – people won't care.
The best – they'll fall in love.
Especially in the beginning, turn your profile into a training ground.
If you feel like improving your bio – do it.
If you feel like changing your pfp – do it.
The worst that can happen – people won't care.
The best – they'll fall in love.
4/ Create your content schedule
Each week, I talk about the same things on my profile.
But nobody notices.
The content schedule you see below allows me not to think about the WHAT but the HOW.
h/t the fantastic @ItsKieranDrew for this idea!
Each week, I talk about the same things on my profile.
But nobody notices.
The content schedule you see below allows me not to think about the WHAT but the HOW.
h/t the fantastic @ItsKieranDrew for this idea!
@ItsKieranDrew 5/ Use smart engagement
I crafted an entire routine for engaging on Twitter.
Weird? Maybe.
But I know I'd not sustain showing up every day otherwise.
If you feel the same – grab my system here:
I crafted an entire routine for engaging on Twitter.
Weird? Maybe.
But I know I'd not sustain showing up every day otherwise.
If you feel the same – grab my system here:
@ItsKieranDrew 6/ Find your tribe
1st thing anyone starting out on Twitter should do:
Find at least 1 friend here.
Someone who's intentional about growing their brand as much as you are.
Or simply someone whose face you'd like to see here every day.
Why's that? 👇
1st thing anyone starting out on Twitter should do:
Find at least 1 friend here.
Someone who's intentional about growing their brand as much as you are.
Or simply someone whose face you'd like to see here every day.
Why's that? 👇
@ItsKieranDrew You see, the beginnings of any personal brand building are... uncomfortable.
I know the feeling.
Luckily, I got fantastic friends who helped me through the hard part.
And you know what's the best?
We're still in touch every single day! 😊
I know the feeling.
Luckily, I got fantastic friends who helped me through the hard part.
And you know what's the best?
We're still in touch every single day! 😊
@ItsKieranDrew 7/ Get personal
There are 2 essential sides to my growth on Twitter:
• professional – I want to become the "content guy"
• personal – I want to tell stories that brought me where I am today
Why are both so important? 👇
There are 2 essential sides to my growth on Twitter:
• professional – I want to become the "content guy"
• personal – I want to tell stories that brought me where I am today
Why are both so important? 👇
@ItsKieranDrew The professional side is for ACQUISITION:
My tweets/threads about content marketing should attract new followers interested in the topic.
The personal side is for RETENTION:
My current audience stays curious about me and stays here longer.
Moving on:
My tweets/threads about content marketing should attract new followers interested in the topic.
The personal side is for RETENTION:
My current audience stays curious about me and stays here longer.
Moving on:
@ItsKieranDrew 8/ Add flavor to templates
This one influenced my growth the most.
There are many templates for tweets/threads available everywhere.
And most people use them as they are.
Bad idea.
Here's how I do it to make sure my content never feels templated:
This one influenced my growth the most.
There are many templates for tweets/threads available everywhere.
And most people use them as they are.
Bad idea.
Here's how I do it to make sure my content never feels templated:
@ItsKieranDrew See, most threads follow a similar format:
A 1-sentence opener
⬇️
A supporting clause
⬇️
A curiosity gap
Here's an example:
A 1-sentence opener
⬇️
A supporting clause
⬇️
A curiosity gap
Here's an example:
@ItsKieranDrew Using that format, you can craft countless hook formats.
None of them will feel like you're just copying other people.
This is how I crafted one of my best-performing threads to date:
None of them will feel like you're just copying other people.
This is how I crafted one of my best-performing threads to date:
@ItsKieranDrew Last thing before I go:
While algos are constantly changing on Twitter, one thing stays the same:
Your power to build meaningful relationships through social media.
No algo will ever take that away from you.
Embrace it.
Happy growing 🚀
While algos are constantly changing on Twitter, one thing stays the same:
Your power to build meaningful relationships through social media.
No algo will ever take that away from you.
Embrace it.
Happy growing 🚀
@ItsKieranDrew That's a wrap!
If you liked this thread:
1. Follow me @contentkuba for more organic growth advice.
2. Comment your biggest challenge regarding Twitter growth and I'll try and help!
3. RT the tweet below to help me reach more eyes:
If you liked this thread:
1. Follow me @contentkuba for more organic growth advice.
2. Comment your biggest challenge regarding Twitter growth and I'll try and help!
3. RT the tweet below to help me reach more eyes:
