The Twitter algorithm has changed.

You've felt it. I've felt it.

I ran a series of experiments to figure it out.

I found the ONE MAJOR change you need to know.

Here's 3 modifications I'm making right now to cut through the noise and master the new algo.

A 🧡
The experiment:

3 tweets. Same time, same structure, each day.

Focusing on one key Tweet element.

πŸ‘‰πŸ» Comments
πŸ‘‰πŸ» Retweets
πŸ‘‰πŸ» Likes

One of these is not like the others πŸ‘‡πŸΌ
For years, Twitter users have been aware that commenting and engagement farming is highly effective.

But, here's the MAJOR change:

🚨 Retweets don't matter. 🚨

Comments have 10x the power of RTs.

No one is seeing your RTs.

Don't believe me, try this experiment: πŸ‘‡πŸΌ
While in the "For you" tab, scroll down the first 20 or so tweets.

Count the number of organic RTs vs the number of replies.

I did, here's what I found:

28 Tweets
8 replies
0 RTs

Now, perform the same experiment while on the "Following" tab.

Here's what I found:

18 Tweets
1 Reply
5 RTs

So, what does it mean?

- The "For you" tab emphasizes replies. De-emphasizes retweets.

- And since 95% of Twitter uses the "For you" tab, NO ONE is seeing your retweets.

Ok, what should we do about it?

πŸ‘‰πŸ» Here's 3 changes I'm making immediately: πŸ‘ˆπŸ»
1. My Call To Action

I typically finish threads with "RT the tweet below to share this thread with your audience".

Starting today, that changes to:

πŸ‘‰πŸ» Comment on the tweet below to share this thread with your audience.

πŸ‘‰πŸ» I won't ask for shares. I'll ask for comments.
2. How I Help My Friends

πŸ‘‰πŸ» The best way to bring awareness to a tweet in this new algo is to make a comment.

πŸ‘‰πŸ»If you tweet something I like, you'll get no RT from me, but I'll be sure to leave a comment.

πŸ‘‰πŸ» That's the best way to say "thank you".
3. How I End My Tweets

True engagement farming feels gross.

But I need to engage my audience to get views.

I'll begin asking open-ended questions at the end of my tweets.

For example,

πŸ‘‰πŸ» Do you agree?
πŸ‘‰πŸ» What do you think?
πŸ‘‰πŸ» Do you share the same sentiment?
The Twitter Algo Has Changed, So Should You - A Review

πŸ‘‰πŸ» RTs aren't being seen
πŸ‘‰πŸ» Comments are 10x more powerful than RTs & Likes

3 Changes I'm Making Today:

1️⃣ Change CTA to ask for comments, not shares
2️⃣ Help my friends with comments, not RTs
3️⃣ Ask questions, get views.
That's a wrap!

If you found this thread helpful:

πŸ‘‰πŸ» Follow me @gregyounger for more web3 & writing content.

πŸ‘‰πŸ» Leave a COMMENT on the FIRST postπŸ‘‡πŸΌπŸ‘‡πŸΌ to bring awareness to your audience.

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Great thread. In summary, COMMENT on posts you like to support the artist/account! Best way for them to gain visibility. Ok? 😁