Thread
It took 12 long months to get our first 3000 newsletter subscribers
We’ve added 4000+ subscribers in the last 9 weeks
Here’s what changed:
We’ve added 4000+ subscribers in the last 9 weeks
Here’s what changed:
A quick caveat...
I’m not really an expert on newsletter growth
I’m learning as I go and there’s plenty that we could do better
But Why We Buy has attracted 11,539 readers and was named as one of the top marketing newsletters by @Forbes
These 6 tips helped us get here...
I’m not really an expert on newsletter growth
I’m learning as I go and there’s plenty that we could do better
But Why We Buy has attracted 11,539 readers and was named as one of the top marketing newsletters by @Forbes
These 6 tips helped us get here...
Tip 1: Consistently remind people to subscribe
I promote newsletter signups each week using the same format
• I post the 1st reminder the day before the newsletter goes out
• I post the 2nd one three hours before it goes out
These posts work for 2 brainy reasons...
I promote newsletter signups each week using the same format
• I post the 1st reminder the day before the newsletter goes out
• I post the 2nd one three hours before it goes out
These posts work for 2 brainy reasons...
Sharing a screenshot of praise from a reader acts as SOCIAL PROOF that the newsletter is worth subscribing to
Consistently showing up in people’s feeds using the same format triggers THE MERE EXPOSURE EFFECT
The more people see something, the more they come to like & trust it
Consistently showing up in people’s feeds using the same format triggers THE MERE EXPOSURE EFFECT
The more people see something, the more they come to like & trust it
Tip 2: Optimize your opt-in page
I’m constantly A/B testing the newsletter opt-in page
So far this version performs the best with a 54% opt-in rate
It uses SOCIAL PROOF, AUTHORITY BIAS, and features some familiar faces
(Hi @amandanat and @dmurr68 👋)
I’m constantly A/B testing the newsletter opt-in page
So far this version performs the best with a 54% opt-in rate
It uses SOCIAL PROOF, AUTHORITY BIAS, and features some familiar faces
(Hi @amandanat and @dmurr68 👋)
Tip 3: Give people a reason to respond
If someone replies to your email that signals to their email provider that your email address is safe and it’s less likely that you’ll end up in spam
When I started giving people an incentive to reply—a surprise gift—I got 20X more replies
If someone replies to your email that signals to their email provider that your email address is safe and it’s less likely that you’ll end up in spam
When I started giving people an incentive to reply—a surprise gift—I got 20X more replies
Tip 4: Deliver surprise value
People expect your newsletter content to be valuable (if it’s not they’ll just unsubscribe)
But you can wow ‘em by giving something extra
Everyone who signs up for Why We Buy gets a Free Buyer Psychology Cheatsheet
This is a smart move because...
People expect your newsletter content to be valuable (if it’s not they’ll just unsubscribe)
But you can wow ‘em by giving something extra
Everyone who signs up for Why We Buy gets a Free Buyer Psychology Cheatsheet
This is a smart move because...
When we receive something unexpectedly awesome, our brain floods with happy hormones
Behavioral scientists call this DELIGHT
And it’s delight—not satisfaction—that drives loyalty
Giving a free gift also triggers the reader’s urge to RECIPROCATE
On that note...
Behavioral scientists call this DELIGHT
And it’s delight—not satisfaction—that drives loyalty
Giving a free gift also triggers the reader’s urge to RECIPROCATE
On that note...
Tip 5: Ask for referrals... at the right time
Word-of-mouth is the best channel and tools like @sparkloopHQ make setting up newsletter referral programs easy
That said, I see many people make the same mistake when it comes to referrals
Word-of-mouth is the best channel and tools like @sparkloopHQ make setting up newsletter referral programs easy
That said, I see many people make the same mistake when it comes to referrals
The mistake?
They ask for referrals BEFORE people experience their product
But if you wait until after someone gets value—like after reading 2 newsletters—they’re more likely to take action
Our referral program netted 374 new readers (and a sweet shoutout from @arvidkahl)
They ask for referrals BEFORE people experience their product
But if you wait until after someone gets value—like after reading 2 newsletters—they’re more likely to take action
Our referral program netted 374 new readers (and a sweet shoutout from @arvidkahl)
Tip 6: Be patient
There’s no such thing as overnight success
Why We Buy is growing quickly now, but the results we’re seeing today wouldn’t be possible without the work we did before
Growth compounds slowly at first... then fast
If you’re just getting started, be patient
There’s no such thing as overnight success
Why We Buy is growing quickly now, but the results we’re seeing today wouldn’t be possible without the work we did before
Growth compounds slowly at first... then fast
If you’re just getting started, be patient
tl;dr
1. Consistently remind people to subscribe
2. Optimize your opt-in page
3. Give people a reason to respond
4. Deliver unexpected value
5. Ask for referrals... at the right time
6. Be patient
1. Consistently remind people to subscribe
2. Optimize your opt-in page
3. Give people a reason to respond
4. Deliver unexpected value
5. Ask for referrals... at the right time
6. Be patient
Did you find this thread helpful?
Follow me for more buyer psychology and marketing tips → @katebour
And if you wanna delight me... smash that RT button
Follow me for more buyer psychology and marketing tips → @katebour
And if you wanna delight me... smash that RT button
Want more brainy tips to help you market smarter?
You’ll love my Why We Buy newsletter
Subscribe today (a link is in my bio)
According to @MrJacobEspi...
You’ll love my Why We Buy newsletter
Subscribe today (a link is in my bio)
According to @MrJacobEspi...
