Choosing the right KPIs is important as an Analyst

How to be SMART about your KPIs (with examples)

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1/ Specific

Specific KPIs are useful in measuring accurately

It should be clearly defined and easy to track them

Example: Number of outbound cold emails sent per day

2/ Measurable

Define what's being measured correctly

The value can be a numerical value or a percentage

Example: Cold email open rate increased by 40%

3/ Attainable

The KPI should be attainable and achievable

It should inspire your employees rather than discouraged

Example: 7% Cold email response rate

4/ Relevant

The KPIs should be aligned to the business both long and short term

It should very important to the business's success

Example - Increase in conversion rate by 20% by the end of the month

5/ Time-Bound

Time frames are important for achieving targets for a business

Easier to track progress and helps to prioritize goals

Example - Increase the qualified leads by the end of the quarter by 25%

That's a wrap!

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