I know Political Twitter tends to retcon political reasons for pretty much anything that happens on here.

But the reasons for big-budget advertisers to stop running ad campaigns on Twitter have more to do with practicality than politics.

Here’s a thread summarizing the reasons:

Perhaps the reasons for a company’s decision about ad expenditures don’t coincidentally align with the topics discussed most by your favorite radio talk show host.

Companies might be slightly more hesitant to drop millions of dollars on ads if you fire the employees who help make the ads work well.

www.bloomberg.com/news/articles/2022-11-21/twitter-s-musk-fires-more-sales-workers-after-hardcore-pur...