Looking back at the most successful consumer startups of the last 10 years — most companies achieved initial scale by excelling at just one of three growth "lanes": 1. Performance marketing (e.g. FB ads) 2. Virality (e.g. WOM, invites) 3. Content (e

Looking back at the most successful consumer startups of the last 10 years — most companies achieved initial scale by excelling at just one of three growth "lanes":

1. Performance marketing (e.g. FB ads)
2. Virality (e.g. WOM, invites)
3. Content (e.g. SEO)

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Sajith Pai @sajithpai · Oct 29, 2022

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Tough tough to have 4-5 channels firing equally well. This thread is a good read on why most of the superscaling companies had one hero channel with another supplementary channel.

Tweet by Lenny Rachitsky

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