Podcast episode
Podcast: Bankless
On this episode of Layer Zero, David is joined by Eli Tan, NFT reporter, and Casey Craig, Global Head of Comms of Coindesk for an in-person Bankless Studio interview. Crypto is evolving at mind-boggling rates and traditional media is having a tough time keeping up. Enter Coindesk. Reporters such as...

On this episode of Layer Zero, David is joined by Eli Tan, NFT reporter, and Casey Craig, Global Head of Comms of Coindesk for an in-person Bankless Studio interview.
Crypto is evolving at mind-boggling rates and traditional media is having a tough time keeping up. Enter Coindesk. Reporters such as Eli and the rest of the Coindesk team are as much on the frontier as those building in crypto.
Hear how Eli and Casey fell down the crypto rabbit hole, how they got their roles at Coindesk, what challenges they face as a crypto journalism organization, and how media is keeping up with crypto.
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Topics Covered
0:00 Intro
5:26 Eli’s Background
7:57 Casey’s Role at Coindesk
9:13 How Eli Got Into Crypto
14:42 Challenges of Being a Crypto Journalist
16:55 Deciding What to Cover
17:51 The Crypto Journalism Balance
19:42 Coindesk’s Niche
20:33 Coindesk’s Journey
22:35 Hiring
23:44 Coindesk’s Disclosures
27:46 Due Diligence Process
30:32 Eli’s Proudest Scoop
30:50 Constitution DAO Story
33:00 Younger vs. Older Journalists
38:44 New Media Journalists
40:52 Where to Get Alpha
43:30 Do Kwon’s Coindesk Story
46:13 Anon Leads
47:22 Generational Connections
50:20 Average Future of Crypto Journalists
52:22 Going to Journalism School
53:16 The Future of Crypto Journalism
55:28 Coindesk’s Future
57:22 Poaching From TradMedia
59:33 Hierarchy & Flat Organizations
1:05:26 Closing
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Resources:
Eli Tan
https://twitter.com/elitanjourno
Casey Craig
https://twitter.com/caseycraig_
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Not financial or tax advice. This channel is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. This video is not tax advice. Talk to your accountant. Do your own research.

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