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It all started with @BoredApeYC.
But @Swickie turned her ape into much more than a JPEG.
Ape #5273 became Kiki, and Swickie built the #TeamKiki community, collaborating with @punkscomic, @Zech3D, and @CalveroDee along the way.
She tells @dizkeh about how she did it 👇🧵
But @Swickie turned her ape into much more than a JPEG.
Ape #5273 became Kiki, and Swickie built the #TeamKiki community, collaborating with @punkscomic, @Zech3D, and @CalveroDee along the way.
She tells @dizkeh about how she did it 👇🧵
“Back in web2, I was really timid and afraid to lose my job. Here it's like, ‘you're not the boss of me’.”
Swickie used to work in branding, but web2 marketers are constantly constrained by their clients.
That changes in web3, where creators can build their own communities.
Swickie used to work in branding, but web2 marketers are constantly constrained by their clients.
That changes in web3, where creators can build their own communities.
👉 Building the visibility
Swickie bought her first ape for under 1 eth, and when the chance came to be featured in @punkscomic, Swickie leapt at it.
She built Kiki's backstory and began to unite engaged and invested audience.
Swickie bought her first ape for under 1 eth, and when the chance came to be featured in @punkscomic, Swickie leapt at it.
She built Kiki's backstory and began to unite engaged and invested audience.
👉 The collaborations
She worked with @Zech3D & the legendary designer @CalveroDee on the genesis for @SpaceDustHQ
Then came a collab with @ghost852apes for a BAYC exhibition in Hong Kong – Kiki exhibited in a couple of cities after that too
She worked with @Zech3D & the legendary designer @CalveroDee on the genesis for @SpaceDustHQ
Then came a collab with @ghost852apes for a BAYC exhibition in Hong Kong – Kiki exhibited in a couple of cities after that too
👉 Merging NFT with IRL
She also released merch with @CalveroDee. Dee co-founded @crooksncastles, the streetwear institution, and their Kiki x Dee.Calvero collection includes four different designs.
She also released merch with @CalveroDee. Dee co-founded @crooksncastles, the streetwear institution, and their Kiki x Dee.Calvero collection includes four different designs.
👉 Finding her identity
In web2, Swickie had "put to bed" the idea of being an artist in her own right, focusing on managing other creators.
But her web3 success with #TeamKiki and @SpaceDustHQ prompted Swickie to explore her own art, everything from photography to AI.
In web2, Swickie had "put to bed" the idea of being an artist in her own right, focusing on managing other creators.
But her web3 success with #TeamKiki and @SpaceDustHQ prompted Swickie to explore her own art, everything from photography to AI.
“I realised that drawing out my dreams really helped me figure out who I am.”
With collections weaving through an eclectic collection of styles, she's become more comfortable in her own skin and has tapped into the bedrock for her creativity.
With collections weaving through an eclectic collection of styles, she's become more comfortable in her own skin and has tapped into the bedrock for her creativity.
Swickie is an example of what the opportunity is for web3 creators: a chance to fully express themselves and build their own community.
In that sense, she's an example of how web3 is a fully-fledged creative revolution.
Read the full interview below 👇
www.culture3.xyz/posts/swickie
In that sense, she's an example of how web3 is a fully-fledged creative revolution.
Read the full interview below 👇
www.culture3.xyz/posts/swickie
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1/1 on Tezos - July '22 @1of1xtz
·
Aug 11, 2022
Really interesting read 🙏on both how @byswickie understood that her "just a jpg" image could do a lot more than a trad image & used that to free herself from the trad marketing world and become a creator in her own right. Excellent "usecase" - ie: JPG in Motion. 🙏🥀❤️🔥💪!