Podcast episode
Rich Roll sits down with museum director and curator Heidi Zuckerman for a conversation about art—what we can learn from it, why it matters & how to democratize it. Plus the future of art, NFTs and the blockchain, decoding Marfa, and more. To read more about Heidi and peruse the full show notes, go h...

Rich Roll sits down with museum director and curator Heidi Zuckerman for a conversation about art—what we can learn from it, why it matters & how to democratize it. Plus the future of art, NFTs and the blockchain, decoding Marfa, and more. To read more about Heidi and peruse the full show notes, go here👉🏾https://bit.ly/richroll696
✌🏼🌱 - Rich

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FILMED AND EDITED BY BLAKE CURTIS, DAN DRAKE & MARGO LUBIN
https://www.blakecurtis.net/
https://www.dandrake333.com/

00:00:00 - Intro
00:02:27 - Rich and Heidi’s Long Background Together
00:06:12 - Mutual Friends with Rickey Gates, Hut Run Hut, Artists + Athletes
00:08:09 - Who Practices?
00:12:22 - Rich on Reframing Physical Activity
00:13:22 - Heidi’s Story of How She Got into the Art World
00:18:11 - Entry level exposure, success is grinding, not overnight
00:19:06 - “Writing Our Own History and Stories”
00:22:04 - Creating Impact for Art in Heidi’s Early Career, Conversations with Artists, Legacy
00:27:43 - What’s next after Aspen Museum, Moving to OC
00:33:33 - October 8th 5pm opening for Orange County Museum of Art!
00:36:16 - How Do You Define Art?
00:39:17 - Apathy will kill society, “Why does art matter?”
00:41:11 - Art Communicates
00:44:54 - The Orange County Museum: Museum of 21st century
00:49:37 - Highest order of living is service
00:53:13 - How kids are taught art, School as creativity killer
01:01:36 - Meditation, 1300 days + of consistent practice, rewiring the brain, Ritualism
01:06:21 - Recurring Themes in Conversations with Artists
01:10:23 - “Artists are people who make things for other people”
01:11:45 - Two Questions: “What would I love" and “Why does this matter”
01:13:02 - The Urban landscape is the museum, Merging of art and culture
01:14:50 - Rich reads from Heidi’s book, “What if we asked, what would we love?”
01:16:33 - Prayerful approach to art, How did Heidi get there?
01:19:14 - What sparks interest in an artist?
01:21:07 - “Who’s interesting right now?
01:23:35 - What's Happening in Marfa, TX?
01:30:17 - NFT’s, Artistic intent in the age of content
01:37:06 - Is AI art actually art?
01:40:50 - Lessons from leading and empowering teams
01:44:52 - Heidi’s ambition for the museum, “I want people to feel welcome”
01:46:13 - Artists’ respect for Heidi because of integrity
01:48:41 - “What have you got to lose? Why not try art…”
01:50:17 - Closing Remarks

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NEW TO RICH?
Hi I'm Rich Roll. I'm a vegan ultra-endurance athlete, author, podcaster, public speaker & wellness evangelist. But mainly I'm a dad of four. If you want to know more, visit my website or check out these two the NY Times articles:
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