Have you heard of world design?

The new web design is called “world design”

The GUIDE on using world design to 10x your business and brand:

Many consumer websites suffer from two main problems

1. People don’t come back

2. Conversations & community live on someone else’s turf (IG, TikTok, FB etc)

These are pretty big issues...

So, what would a more immersive, community-based web experience look like?

The new web design is more akin to designing a Disney theme park than designing a website

Instead of designing tabs, you’re designing “attractions”

Instead of designing a homepage, you’re designing a home

You go from being 2D to 3D

The result: people will remember your brand

The new web design:

- Mini-experiences to experience daily (games, treasure hunts, rituals)
- A home for community (Q&A, chat)
- Rewards (tokens/NFTs) for participation
- Compelling theme
- Sound
- Token gated experiences
- Leaderboards
- Virtual land
- Animation
- Etc

Caveat:

You must create worlds without compromising usability for coolness

We thought that the future of web design might look like this

(Apple 2022)

But it's going to end up looking like this

(Neopets 2002)

All that's new is old

Example:

We launched a world for our product agency/studio/fund business Late Checkout

Note:

If you want a world design, we take on several new clients per year, hire us here: latecheckout.studio/contact

A similar phenomena has happened in retail over the last decade

People are calling it "retailtainment"

The goal: making the IRL shopping experience more fun and immersive

Example:

Avengers S.T.A.T.I.O.N. allows Marvel fans to step into a world of superheroes and villains

Customers come for the real life movie props and interactive displays, and end up buying t-shirts/gear

It reminds me of the gift shop at the end of a museum...

A remarkable museum experience takes you on a journey and ends with a gift shop

The immersion creates emotions which triggers buying

To recap:

- Web design is moving towards immersion
- Websites are turning into worlds
- This has already been happening in retail
- Web designers are becoming more like video game designers or theme park designers than graphic designers
- This is just the beginning!