Thread by Lock-ee Robertson
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- Jul 3, 2022
- #Art #Non-FungibleToken
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Inspired by @ethernaz idea of a 🧵 for artist; Here is my take on the current 🧸 bear and what it means for those who create🎨
Your art might be amazing 🤩 but is that enough?!
I'll cover, general things artists need to think about but also some more specific 🐻things, 🧵time!
Your art might be amazing 🤩 but is that enough?!
I'll cover, general things artists need to think about but also some more specific 🐻things, 🧵time!
As an artist, you might have the most amazing art 🖼 and be super talented at creating masterpieces... which is great, stoked for you ;) but the question is often asked, how do you turn your creations into money? 💰
Art and talent only gets you so far if nobody knows about you
Art and talent only gets you so far if nobody knows about you
One of the most important things to think about is not just the act of creating but how do you bring others (likely potential collectors) along for the journey?
A lot of the time people buy art because of the story behind it. Whether that's the person or the piece...
A lot of the time people buy art because of the story behind it. Whether that's the person or the piece...
Your job as an artist looking to sell & build up a collector base is to make your work accessible and compelling through not just the style you have but how you are able to connect with others and help them resonate with your journey. Find your difference maker & tell that story!
Simple enough? Maybe. There are many ways to do this, most of which involve spending time that would normally be used for creating on what is basically 'marketing'.
I was once told, as part of creating a piece; you need to budget time for not just making it but also sharing it
I was once told, as part of creating a piece; you need to budget time for not just making it but also sharing it
One of the fun hacks with things like tiktok (+insta although the reach on there is terrible now) is you can adopt the process of documenting while you create.
If you record the act of making your pieces then you can be doing both growing awareness and creating at the same time
If you record the act of making your pieces then you can be doing both growing awareness and creating at the same time
There is also twitter spaces which are great for connecting with other artists and putting your name and story out there.
Sometimes it might just take one piece of exposure before your collection explodes (but that is actually super rare)!
Sometimes it might just take one piece of exposure before your collection explodes (but that is actually super rare)!
My biggest bit of advice for artists is to consistently create and through that tell your story and take opportunities to connect and develop friendships with others within the space. In a way you're looking to build allies that you can recommend their work and they can yours.
While web3 is great for being able to sell your art anywhere in the world. Potential collections still need to want to buy your pieces.
This means, you need to develop a style and 'voice' as an artist which allows collectors to resonate and connect with.
This means, you need to develop a style and 'voice' as an artist which allows collectors to resonate and connect with.
Often, if someone buys one of your pieces they are also really likely to buy another.
Your goal isn't to get mass adoption as an artist it to enhance the appeal for those that do like your work! How can you make your work more desirable and collectable to them?
Your goal isn't to get mass adoption as an artist it to enhance the appeal for those that do like your work! How can you make your work more desirable and collectable to them?
(I won't get super into this but one of the things to think about is pricing too. You need to start slow but as people like your work more and more, there needs to be progression in price points so collectors feel their investment was worthwhile)
Alright, so your job is to find your small group of collectors and then deliver consistent value to them.
(One person buying 10 pieces for 0.1Eth is the same $ as 10 people buying one each, so focus on pleasing those you have already).
(One person buying 10 pieces for 0.1Eth is the same $ as 10 people buying one each, so focus on pleasing those you have already).
So, half of the battle of an artist is not just creating but also telling a story and making that accessible to people. Great... but what about a bear 🐻 market?
Everything generally slows down in a bear. People go to a more 'risk off' state so spending $ on extras is a novelty
Everything generally slows down in a bear. People go to a more 'risk off' state so spending $ on extras is a novelty
It also means that there are less people active and trade volumes are down... As an artist is that a bad thing? Maybe not. If you can propel yourself above others by having consistent delivery and showing for you it's about the art 🖼 and not the money 💰, that builds confidence!
I would lean into the slower times as an opportunity to build a base. Those that are still active at the moment are the true believers in the tech & promise.
We are at an interesting point where things are swinging back to the art & utility conversation that started this rush.
We are at an interesting point where things are swinging back to the art & utility conversation that started this rush.
If you're able to continue to create (and find your difference maker) then you have a great chance of being ready for the next bull run (when everything takes off again).
The life of an artist is often about sacrifice and commitment to the craft, slower times are tests of that.
The life of an artist is often about sacrifice and commitment to the craft, slower times are tests of that.
Alright, that's all for now. If you enjoyed reading this and think that it might be useful for an artist you know I'd love for you to share it with them :)
I'll try do some more in-depth features around parts of this thread too, lots to cover!
I'll try do some more in-depth features around parts of this thread too, lots to cover!
