Thread by Rob Lennon 🗯
- Tweet
- Jun 22, 2022
- #SocialMedia #ContentCreation
Thread
I went viral 3 times in my first 30 days on Twitter.
Huge hack: Formatting your tweets.
Here's how I do it 👇
Huge hack: Formatting your tweets.
Here's how I do it 👇
Most people overlook the visual component of writing.
Know what else people overlook? Large chunks of text.
Formatting...
• pulls the eye forward
• makes complex ideas feel simple
• stimulates the mind through variety
Here are 9 examples of awesome tweet formatting to copy:
Know what else people overlook? Large chunks of text.
Formatting...
• pulls the eye forward
• makes complex ideas feel simple
• stimulates the mind through variety
Here are 9 examples of awesome tweet formatting to copy:
(The) What you'll learn by reading this:
1. Visual formats for tweets and threads
2. That you can copy and use
3. Or just be inspired by
4. Mix and match to create your own
5. So that your content looks nice
6. And people read it
Let's dive in ↓
1. Visual formats for tweets and threads
2. That you can copy and use
3. Or just be inspired by
4. Mix and match to create your own
5. So that your content looks nice
6. And people read it
Let's dive in ↓
@thejustinwelsh • Brief heading no period
Short sentences go here one at a time.
Never longer than a line.
If they're starting to get long,
find a comma and add a line break.
Try to keep the line lengths visually pleasing.
Short sentences go here one at a time.
Never longer than a line.
If they're starting to get long,
find a comma and add a line break.
Try to keep the line lengths visually pleasing.
@thejustinwelsh @IAmClintMurphy 3. Do this not that
Short statement of advice to follow.
❌ "This is what not to do."
✅ "This is a far better example of what to do."
Explain why you're right. Assert the benefit of following your advice.
Short statement of advice to follow.
❌ "This is what not to do."
✅ "This is a far better example of what to do."
Explain why you're right. Assert the benefit of following your advice.
@thejustinwelsh @IAmClintMurphy @ericasmyname 4/ Thing vs. Other Thing
One idea:
-> Identify a situation
-> Make an observation about it that is interesting
Another idea:
-> Similar situation but different
-> Insightful remark that brings clarity to the topic
Bring it all together with a line at the bottom.
One idea:
-> Identify a situation
-> Make an observation about it that is interesting
Another idea:
-> Similar situation but different
-> Insightful remark that brings clarity to the topic
Bring it all together with a line at the bottom.
@thejustinwelsh @IAmClintMurphy @ericasmyname @dklineii Step 5: Use Templated Responses
You're going to write two, thick, meaty, action-packed mini-paragraphs that fill up a line and 2/3rds max.
Then accompany them with a visual that brings it all together. Bonus points if all visuals are consistent.
You're going to write two, thick, meaty, action-packed mini-paragraphs that fill up a line and 2/3rds max.
Then accompany them with a visual that brings it all together. Bonus points if all visuals are consistent.
@thejustinwelsh @IAmClintMurphy @ericasmyname @dklineii @ChristineCarril "How to" double bullet list:
Start with a quick explanation of how to start.
• Do this
• Three bullets
• Always three
Then how you level up.
• Write more bullets
• Only three
• Keep 'em short
Assert the benefit of following your advice here slightly longer.
Start with a quick explanation of how to start.
• Do this
• Three bullets
• Always three
Then how you level up.
• Write more bullets
• Only three
• Keep 'em short
Assert the benefit of following your advice here slightly longer.
@thejustinwelsh @IAmClintMurphy @ericasmyname @dklineii @ChristineCarril @TMitrosilis Mini-thread within a thread
Explain the general idea of what you're talking about up here. Then get ready to give some...
Here's 3 tips to do the above line:
✅ Quick tips here
✅ 5 words or less per tip
✅ Again, always three
Wrap it up with something succinct.
Explain the general idea of what you're talking about up here. Then get ready to give some...
Here's 3 tips to do the above line:
✅ Quick tips here
✅ 5 words or less per tip
✅ Again, always three
Wrap it up with something succinct.
@thejustinwelsh @IAmClintMurphy @ericasmyname @dklineii @ChristineCarril @TMitrosilis Example: @RecoveredDynamo
@thejustinwelsh @IAmClintMurphy @ericasmyname @dklineii @ChristineCarril @TMitrosilis @RecoveredDynamo 🔸 Use subtle formatting to get attention
By looking different, your posts might stand out. Just don't overdo it.
• Large symbol for the heading
• Regular symbols for bullets
• Keeps things interesting
• Makes it skimmable
By looking different, your posts might stand out. Just don't overdo it.
• Large symbol for the heading
• Regular symbols for bullets
• Keeps things interesting
• Makes it skimmable
@thejustinwelsh @IAmClintMurphy @ericasmyname @dklineii @ChristineCarril @TMitrosilis @RecoveredDynamo Example: @thatroblennon (Hey, I know that guy!)
@thejustinwelsh @IAmClintMurphy @ericasmyname @dklineii @ChristineCarril @TMitrosilis @RecoveredDynamo Take an action.
Because XYZ...
- is ideal for many examples
- fits in all sorts of sentences
- deserves to have a spotlight held to it
- likes when these lines are relatively similar in length
- looks good with 5 examples (not just 3)
Because XYZ...
- is ideal for many examples
- fits in all sorts of sentences
- deserves to have a spotlight held to it
- likes when these lines are relatively similar in length
- looks good with 5 examples (not just 3)
@thejustinwelsh @IAmClintMurphy @ericasmyname @dklineii @ChristineCarril @TMitrosilis @RecoveredDynamo Example: @ABetterJones
@thejustinwelsh @IAmClintMurphy @ericasmyname @dklineii @ChristineCarril @TMitrosilis @RecoveredDynamo @ABetterJones To nail your own tweet formatting, make use of these factors:
• sub-headers to anchor the eye
• plenty of open space
• attention to line length relative to nearby lines
• use of bullets in 3s and 5s
• shorter sentences overall
Do this, and watch your engagement take off.
• sub-headers to anchor the eye
• plenty of open space
• attention to line length relative to nearby lines
• use of bullets in 3s and 5s
• shorter sentences overall
Do this, and watch your engagement take off.
@thejustinwelsh @IAmClintMurphy @ericasmyname @dklineii @ChristineCarril @TMitrosilis @RecoveredDynamo @ABetterJones Coming up, I'll be sharing more specific tactics I used to grow from 40 to 8,500 followers in my first month on Twitter.
Follow me @thatroblennon.
& help me give away this knowledge for free ↓
Like/RT the first tweet:
Follow me @thatroblennon.
& help me give away this knowledge for free ↓
Like/RT the first tweet:
Viral Thread #1
622,000+ impressions
Jumped me from something like 500 followers to 2500 iirc:
622,000+ impressions
Jumped me from something like 500 followers to 2500 iirc:
Viral Thread #2
1M+ impressions.
Thousands of followers here as well.
1M+ impressions.
Thousands of followers here as well.
Viral Thread #3
Only 450,000 impressions.
It's supposed to be about grit and fortitude. Also got a lot of shy guys DMing me for dating advice.
Only 450,000 impressions.
It's supposed to be about grit and fortitude. Also got a lot of shy guys DMing me for dating advice.
Since this thread is a popular reference, adding a few MORE RESOURCES:
🔸 Audience Building Playbook:
🔸 Audience Building Playbook:
🔸 Why I post stuff I know will flop on purpose:
🔸 4 ways to juice a thread:
🔸 Why follow-for-follow is a bad idea:
🔸 Twitter profile teardowns (learn from others' mistakes):
