Thread by apewood.eth 🤠: "We're building" It's important to examine "building" frameworks NFT projects can evaluate to create successful, sustainable growth plans Bridging the gap between creativity, crisp comms, & growing the base Not just WHAT you build, or THAT you're
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- May 30, 2022
- #Non-FungibleToken
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"We're building"
It's important to examine "building" frameworks NFT projects can evaluate to create successful, sustainable growth plans
Bridging the gap between creativity, crisp comms, & growing the base
Not just WHAT you build, or THAT you're building, it's also HOW
🧵👇
It's important to examine "building" frameworks NFT projects can evaluate to create successful, sustainable growth plans
Bridging the gap between creativity, crisp comms, & growing the base
Not just WHAT you build, or THAT you're building, it's also HOW
🧵👇
TABLE OF CONTENTS
Exec Summary / TLDR (1-3)
Crafting the Story (4-32)
Optimizing Comms (33-46)
Growing & Scaling the Brand (47-56)
There's memes & even a slide
Yes, it's long. Yes, I understand many will read the TLDR, maybe throw a 👍 - be done
Don't be this guy 👇
Exec Summary / TLDR (1-3)
Crafting the Story (4-32)
Optimizing Comms (33-46)
Growing & Scaling the Brand (47-56)
There's memes & even a slide
Yes, it's long. Yes, I understand many will read the TLDR, maybe throw a 👍 - be done
Don't be this guy 👇
1/ TLDR
⭐️ Behind every great brand is a compelling story
⭐️ NFT projects are uniquely positioned to build stories
⭐️ Great stories are rooted in shared experiences against some central antagonist or struggle (not all roses & rainbows)
⭐️ "We're building" & "👀" isn't a story 👇
⭐️ Behind every great brand is a compelling story
⭐️ NFT projects are uniquely positioned to build stories
⭐️ Great stories are rooted in shared experiences against some central antagonist or struggle (not all roses & rainbows)
⭐️ "We're building" & "👀" isn't a story 👇
2/ TLDR (cont'd)
⭐️ In crafting a story, projects should acutely focus on (1) the art, (2) the world, (3) how they engage, & (4) cohesive sub-plots
⭐️ "Cohesive sub-plots" - introduce companions and tokens not just for the sake of an airdrop, but to further grow a narrative
⭐️ In crafting a story, projects should acutely focus on (1) the art, (2) the world, (3) how they engage, & (4) cohesive sub-plots
⭐️ "Cohesive sub-plots" - introduce companions and tokens not just for the sake of an airdrop, but to further grow a narrative
3/ TLDR (cont'd)
⭐️ Creating a dynamic, flexible platform (base) is paramount - set the base & then can more easily focus on scaling the vision
⭐️ Best marketing is from the community, engage/prioritize them - it's not about you 👇
⭐️ Creating a dynamic, flexible platform (base) is paramount - set the base & then can more easily focus on scaling the vision
⭐️ Best marketing is from the community, engage/prioritize them - it's not about you 👇
4/ CRAFTING THE STORY
NFT projects are "building"... but WHAT are most utility-based projects striving to build? A BRAND
And every brand has a STORY - a cohesive narrative encompassing the facts, feelings, & sentiment created by the project (and its community as extension) 👇
NFT projects are "building"... but WHAT are most utility-based projects striving to build? A BRAND
And every brand has a STORY - a cohesive narrative encompassing the facts, feelings, & sentiment created by the project (and its community as extension) 👇
5/
Brand 🤝 Compelling Story - why is this important?
B/c PERSUASION matters... Storytelling reinforces a brand’s values w/o their audiences feeling like they’re being sold to
Communicating a plan is one thing, but immersing in an experience (a story) is how you light fires 👇
Brand 🤝 Compelling Story - why is this important?
B/c PERSUASION matters... Storytelling reinforces a brand’s values w/o their audiences feeling like they’re being sold to
Communicating a plan is one thing, but immersing in an experience (a story) is how you light fires 👇
6/
In his best-selling "Story: Substance, Structure, Style, and the Principles of Screenwriting", Robert McKee argues that stories
"Fulfill a profound human NEED to grasp patterns of living - not merely as intellectual exercise, but within very personal, emotional EXPERIENCE" 👇
In his best-selling "Story: Substance, Structure, Style, and the Principles of Screenwriting", Robert McKee argues that stories
"Fulfill a profound human NEED to grasp patterns of living - not merely as intellectual exercise, but within very personal, emotional EXPERIENCE" 👇
7/
Discusses (2) strategies to persuade people:
(1) CONVENTIONAL RHETORIC - i.e. par for the course, down the fairway "here is [this] and [that]" rooted in stats, KPIs, data, etc
(2) UNITING AN IDEA WITH EMOTION (far more powerful) - done through telling a compelling story👇
Discusses (2) strategies to persuade people:
(1) CONVENTIONAL RHETORIC - i.e. par for the course, down the fairway "here is [this] and [that]" rooted in stats, KPIs, data, etc
(2) UNITING AN IDEA WITH EMOTION (far more powerful) - done through telling a compelling story👇
8/
I'm a believer both are important for long-term sustainability of projects. But establishing the "what?" of a brand, & doubling down on the story at the onset is a primary focus... it's how you create excitement!
Think of your story as the roots from which a brand can grow 👇
I'm a believer both are important for long-term sustainability of projects. But establishing the "what?" of a brand, & doubling down on the story at the onset is a primary focus... it's how you create excitement!
Think of your story as the roots from which a brand can grow 👇
9/
And what's more, we naturally WANT to work through stories
Cog psychologists describe how the 🧠, in attempt to understand, assembles bits & pieces of experience into a story, beginning w a personal desire, an objective, & portraying struggle against forces that block it 👇
And what's more, we naturally WANT to work through stories
Cog psychologists describe how the 🧠, in attempt to understand, assembles bits & pieces of experience into a story, beginning w a personal desire, an objective, & portraying struggle against forces that block it 👇
10/
Stories are how we remember via experience
Just as the 🧠 responds to depictions of textures/movements as if they're real, so it treats interactions among characters as something like real social encounter
Source: "The Neuroscience of Your Brain on Fiction"- NY Times '12 👇
Stories are how we remember via experience
Just as the 🧠 responds to depictions of textures/movements as if they're real, so it treats interactions among characters as something like real social encounter
Source: "The Neuroscience of Your Brain on Fiction"- NY Times '12 👇
11/
So what makes a good story?
⭐️ Creative, yet easily understood base "lore"
⭐️ Relatable characters & struggles
⭐️ Series of mystery > suspense > reveal
⭐️ A uniting "problem" or antagonist
⭐️ Consistent main objective & cohesive sub-plots
👇
So what makes a good story?
⭐️ Creative, yet easily understood base "lore"
⭐️ Relatable characters & struggles
⭐️ Series of mystery > suspense > reveal
⭐️ A uniting "problem" or antagonist
⭐️ Consistent main objective & cohesive sub-plots
👇
12/
You want to avoid a beginning-to-end tale describing how results meet expectation... snoozefest and boring
Won't capture attention, nothing really exciting about status quo
You do want to display the struggle between expectation vs. reality, developing suspense -> reveal 👇
You want to avoid a beginning-to-end tale describing how results meet expectation... snoozefest and boring
Won't capture attention, nothing really exciting about status quo
You do want to display the struggle between expectation vs. reality, developing suspense -> reveal 👇
13/
Relating to popular mainstream IP, you have:
Mario vs. Bowser
Link/Zelda vs. Ganondorf
The Jedi vs. Dark Side
Harry Potter vs. Voldemort
Great stories & respective worlds are based many times in conflict against a central antagonist. This UNITES experience for a user 👇
Relating to popular mainstream IP, you have:
Mario vs. Bowser
Link/Zelda vs. Ganondorf
The Jedi vs. Dark Side
Harry Potter vs. Voldemort
Great stories & respective worlds are based many times in conflict against a central antagonist. This UNITES experience for a user 👇
14/
Some examples used to bond user communities:
Bitcoin as "hard money" ▶️ rooted against an antagonist centralized power of the Fed and the "money printer"
Apple 1984 "rebel" campaign ▶️ positioned Apple/Macs as bold heroes fighting against oppressive, bleak giants (IBM)
👇
Some examples used to bond user communities:
Bitcoin as "hard money" ▶️ rooted against an antagonist centralized power of the Fed and the "money printer"
Apple 1984 "rebel" campaign ▶️ positioned Apple/Macs as bold heroes fighting against oppressive, bleak giants (IBM)
👇
15/
Sometimes stories can be so strong they make people completely overlook any actual fundamentals
I.e. Theranos - with the story of Elizabeth Holmes as protagonist revolutionizing healthcare vs. lab giants Quest & LabCorp, combined w her personal story of family loss
👇
Sometimes stories can be so strong they make people completely overlook any actual fundamentals
I.e. Theranos - with the story of Elizabeth Holmes as protagonist revolutionizing healthcare vs. lab giants Quest & LabCorp, combined w her personal story of family loss
👇
16/
"Early BAYC" days - much was built around stories
The "Bathroom", "just a monke picture" outside narrative, Meebits v Apes, Punks the OG big bro, apes together strong, Jenkins...
These little struggles & stories helped unite experiences rooted in "fk it", apes bein apes 👇
"Early BAYC" days - much was built around stories
The "Bathroom", "just a monke picture" outside narrative, Meebits v Apes, Punks the OG big bro, apes together strong, Jenkins...
These little struggles & stories helped unite experiences rooted in "fk it", apes bein apes 👇
17/
May ask why are rekt guy & goblin town are hitting early? (I hold neither fwiw)
Both leaned into the meme/story of this bear market. We're all rekt. We're all down bad in goblin town. Some may even look like their goblin irl
Again shared experience -> powerful reception 👇
May ask why are rekt guy & goblin town are hitting early? (I hold neither fwiw)
Both leaned into the meme/story of this bear market. We're all rekt. We're all down bad in goblin town. Some may even look like their goblin irl
Again shared experience -> powerful reception 👇
18/
Thinking about NFTs - they are uniquely equipped to tell stories given emphasis on characters/art
IMO there are (4) primary core "building" components a project should focus on to sync its story
The Art
The World/Platform
How It Interacts w Community
Cohesive Sub-Plots
👇
Thinking about NFTs - they are uniquely equipped to tell stories given emphasis on characters/art
IMO there are (4) primary core "building" components a project should focus on to sync its story
The Art
The World/Platform
How It Interacts w Community
Cohesive Sub-Plots
👇
19/
Some key over-arching themes across all components for projects to organize:
⭐️ Harmonizing the message
⭐️ Prioritizing simplicity
⭐️ Community members are "winners" of your story
⭐️ Transparency in directing any shifts in plot
👇
Some key over-arching themes across all components for projects to organize:
⭐️ Harmonizing the message
⭐️ Prioritizing simplicity
⭐️ Community members are "winners" of your story
⭐️ Transparency in directing any shifts in plot
👇
20/
First, THE ART
Listen I'm no artist, my drawing talent has been likened to a toddler w/ their eyes closed
But fact is the "art" of a collection for utility projects doesn't have to be the Mona Lisa. Simply has to fit the narrative/lore you're trying to grow in your world 👇
First, THE ART
Listen I'm no artist, my drawing talent has been likened to a toddler w/ their eyes closed
But fact is the "art" of a collection for utility projects doesn't have to be the Mona Lisa. Simply has to fit the narrative/lore you're trying to grow in your world 👇
21/
"That art is low effort"
"Super ugly"
"Ngmi"
Okay sorry Picasso critics...
It's not "about the art" in the way you think about it being about the art
The art is a reflection of the "world" it's rooted in, & thus consistency of character-world fit should be prioritized 👇
"That art is low effort"
"Super ugly"
"Ngmi"
Okay sorry Picasso critics...
It's not "about the art" in the way you think about it being about the art
The art is a reflection of the "world" it's rooted in, & thus consistency of character-world fit should be prioritized 👇
22/
Is Mario fantastic art? Is Spongebob? No... but he's a sponge... in Bikini Bottom... and you better put some respect on the citizens of Bikini Bottom
Spongebob, Patrick, Squidward, Mr. Krabs, Plankton aren't getting hung up in the Louvre, but each fits in Bikini Bottom 👇
Is Mario fantastic art? Is Spongebob? No... but he's a sponge... in Bikini Bottom... and you better put some respect on the citizens of Bikini Bottom
Spongebob, Patrick, Squidward, Mr. Krabs, Plankton aren't getting hung up in the Louvre, but each fits in Bikini Bottom 👇
23/
So we have the art, & ultimately synced w/ it is THE WORLD
Your story's setting
This setting governs EVERYTHING
🤝 How characters interact
🤝 What problems can (and will) exist
🤝 Value alignment
Even tokenomics models should be deliberately incorporated in story lore 👇
So we have the art, & ultimately synced w/ it is THE WORLD
Your story's setting
This setting governs EVERYTHING
🤝 How characters interact
🤝 What problems can (and will) exist
🤝 Value alignment
Even tokenomics models should be deliberately incorporated in story lore 👇
24/
Projects should be focused to not lose sight & bring everything back to the "why" of the world it's governed by
I think Cool Cats is a pretty good case study here. Launched last year, v strong foundational IP around Blue Cat (family-friendly, Clon extremely likable, etc) 👇
Projects should be focused to not lose sight & bring everything back to the "why" of the world it's governed by
I think Cool Cats is a pretty good case study here. Launched last year, v strong foundational IP around Blue Cat (family-friendly, Clon extremely likable, etc) 👇
25/
But I think even they'd tell you they got too far away from their bread & butter
Last fall they kind of put all their “eggs” into the gaming / $milk basket at the sacrifice of building the actual story of Cooltopia, journeys of Blue Cat, how do Pets really fit in, etc. 👇
But I think even they'd tell you they got too far away from their bread & butter
Last fall they kind of put all their “eggs” into the gaming / $milk basket at the sacrifice of building the actual story of Cooltopia, journeys of Blue Cat, how do Pets really fit in, etc. 👇
26/
And tbh I don't think the issue was in the focus on the building of the game (games again are stories). It was the broadcasted focus to the tech (clearly some L2 issues, mint mechanics, etc), & that shifted the conversations/experiences in the community to no longer "fun" 👇
And tbh I don't think the issue was in the focus on the building of the game (games again are stories). It was the broadcasted focus to the tech (clearly some L2 issues, mint mechanics, etc), & that shifted the conversations/experiences in the community to no longer "fun" 👇
27/
Everyone excited about $milk & quests, but didn't really know how they were supposed to fit into the bigger story. Who was the Blue Cat? What is it like in Cooltopia? What problems can occur on quests? I'm going on a quest - the goal should be to develop sense of adventure 👇
Everyone excited about $milk & quests, but didn't really know how they were supposed to fit into the bigger story. Who was the Blue Cat? What is it like in Cooltopia? What problems can occur on quests? I'm going on a quest - the goal should be to develop sense of adventure 👇
28/
The reason Pokemon is great isn't because Pikachu is adorable. It's because of the conflict and growth of Ash/Pikachu, and consistently going back to that foundation. It's because of the sense of adventure to "catch them all" before your archrival. It's the story 👇
The reason Pokemon is great isn't because Pikachu is adorable. It's because of the conflict and growth of Ash/Pikachu, and consistently going back to that foundation. It's because of the sense of adventure to "catch them all" before your archrival. It's the story 👇
29/
And listen this isn't me picking on CC. I really like their IP, greatly respect their team, & @ThGoodKnight is one of the sharpest community leaders
I applaud their move going back to their roots & re-shifting focus back to their story (why I used them as example here) 👇
And listen this isn't me picking on CC. I really like their IP, greatly respect their team, & @ThGoodKnight is one of the sharpest community leaders
I applaud their move going back to their roots & re-shifting focus back to their story (why I used them as example here) 👇
30/
And it's not one project specific. I think basically all projects can lean into their story-builds better
Holders want to know what it's like to experience the BAYC Swamp... to battle frog wars in Gutter City... to go on a journey w/ Blue Cat
This is what excites people 👇
And it's not one project specific. I think basically all projects can lean into their story-builds better
Holders want to know what it's like to experience the BAYC Swamp... to battle frog wars in Gutter City... to go on a journey w/ Blue Cat
This is what excites people 👇
31/
In before "no, Apewood - what excites people is seeing number go up"
And I don't disagree. But also don't think they are mutually exclusive. A strong, fun story begets a strong, fun community
And a strong, fun community & user experience incites "fomo" / demand 👇
In before "no, Apewood - what excites people is seeing number go up"
And I don't disagree. But also don't think they are mutually exclusive. A strong, fun story begets a strong, fun community
And a strong, fun community & user experience incites "fomo" / demand 👇
32/
Which brings us to - INTERACTING WITH THE COMMUNITY
We have the art set, we have an idea of what we want our world to look and feel like. How does a project best iterate, communicate, and engage with its community?
Which brings us to - INTERACTING WITH THE COMMUNITY
We have the art set, we have an idea of what we want our world to look and feel like. How does a project best iterate, communicate, and engage with its community?
33/ OPTIMIZING COMMS
What's great in this space is creativity is basically limitless. A plethora of inspired artists/unique creators
But being a good storyteller/artist doesn't always translate to being a good leader or "quarterback" driving the ball forward 👇
What's great in this space is creativity is basically limitless. A plethora of inspired artists/unique creators
But being a good storyteller/artist doesn't always translate to being a good leader or "quarterback" driving the ball forward 👇
34/
Also from McKee -
"Great storytellers - &, I suspect, great leaders - are skeptics who understand their own masks as well as masks of life, & this understanding makes them humble"
I.e. a good leader will deal with their community in a compassionate yet realistic way 👇
Also from McKee -
"Great storytellers - &, I suspect, great leaders - are skeptics who understand their own masks as well as masks of life, & this understanding makes them humble"
I.e. a good leader will deal with their community in a compassionate yet realistic way 👇
35/
V common graphic below, but for projects, it's less of the Boss TELLING holders what to do to get something out of a story (I.e. you go on this [quest] & get [this])
But more of the leader being one w the community, actually experiencing the story & sharing excitement 👇
V common graphic below, but for projects, it's less of the Boss TELLING holders what to do to get something out of a story (I.e. you go on this [quest] & get [this])
But more of the leader being one w the community, actually experiencing the story & sharing excitement 👇
36/
Goes back to aligned incentives
It can't be the team dangling a carrot over a community's head
The team is right there on the front lines w the community, just as (if not more) excited about the story unfolding
Team & community BOTH win if story succeeds 👇
Goes back to aligned incentives
It can't be the team dangling a carrot over a community's head
The team is right there on the front lines w the community, just as (if not more) excited about the story unfolding
Team & community BOTH win if story succeeds 👇
37/
Also if you aren't aligned w your community, you'll never know HOW to communicate w them
Listen there will be those in every community upset about a floor price...
But what you absolutely CAN'T have is your community totally confused about the plot of your story 👇
Also if you aren't aligned w your community, you'll never know HOW to communicate w them
Listen there will be those in every community upset about a floor price...
But what you absolutely CAN'T have is your community totally confused about the plot of your story 👇
38/
That sense of knowing what levers to pull to excite the vision is what separates good from great leaders/communicators
Great ones are extremely deliberate. Back to the earlier Apple 1984 example, Jobs would say "it's more fun to be a pirate than to join the Navy" 👇
That sense of knowing what levers to pull to excite the vision is what separates good from great leaders/communicators
Great ones are extremely deliberate. Back to the earlier Apple 1984 example, Jobs would say "it's more fun to be a pirate than to join the Navy" 👇
39/
So think it's really important for teams to demonstrate:
⭐️ Humility - they are equal w the community. They should even know a majority of members
Great captains know all teammates & how they tick (won't obviously be the case for a 10K project but you catch my drift) 👇
So think it's really important for teams to demonstrate:
⭐️ Humility - they are equal w the community. They should even know a majority of members
Great captains know all teammates & how they tick (won't obviously be the case for a 10K project but you catch my drift) 👇
40/
(contd)
⭐️ Demonstrate it's a community - not customers
You're not just continually selling them something and engaging them around this, but actually prioritizing them and accruing value to them within context of furthering the story 👇
(contd)
⭐️ Demonstrate it's a community - not customers
You're not just continually selling them something and engaging them around this, but actually prioritizing them and accruing value to them within context of furthering the story 👇
41/
(contd)
⭐️ Avoid the "👀" or "🚀"
I think everyone is so fatigued of this and frankly just lacks any and all creativity
If you can't develop a narrative around a post or a teaser - then you don't understand it well enough and are not thinking deeply enough 👇
(contd)
⭐️ Avoid the "👀" or "🚀"
I think everyone is so fatigued of this and frankly just lacks any and all creativity
If you can't develop a narrative around a post or a teaser - then you don't understand it well enough and are not thinking deeply enough 👇
42/
An example below of what it takes for not just "👀"
It would've been so easy for the @jenkinsthevalet team to just post this picture from the Azurbala account, some "👀🚀" and people short term get excited since they think it's coming soon or whatever 👇
An example below of what it takes for not just "👀"
It would've been so easy for the @jenkinsthevalet team to just post this picture from the Azurbala account, some "👀🚀" and people short term get excited since they think it's coming soon or whatever 👇
43/
Why's this great?
(1) Jenkins is experiencing Azurbala W/ YOU
(2) Almost start to hear, see, feel what it's like in Azurbala (great use of simile)
(3) Sets base feeling for Azurbala lore (Azur Monks, Marrow Glades) w/o fully "this is [this]"
Disclosure I do hold WR NFTs 👇
Why's this great?
(1) Jenkins is experiencing Azurbala W/ YOU
(2) Almost start to hear, see, feel what it's like in Azurbala (great use of simile)
(3) Sets base feeling for Azurbala lore (Azur Monks, Marrow Glades) w/o fully "this is [this]"
Disclosure I do hold WR NFTs 👇
44/
Any "👀" post or whatever emoji it is - I would challenge you to think about, well why is this "👀"-worthy?
If you don't know, then why are you even posting it?
If it doesn't tie back into your story & vision, then is it really vital? Have you been thoughtful enough? 👇
Any "👀" post or whatever emoji it is - I would challenge you to think about, well why is this "👀"-worthy?
If you don't know, then why are you even posting it?
If it doesn't tie back into your story & vision, then is it really vital? Have you been thoughtful enough? 👇
45/
My MDs would always drill in that it's not about the work you did in the model or outputs. It's how you think about it critically, how it impacts the client, & frame in a way that makes sense to THEM
Yes it's more difficult, but again this is what it takes to PERSUADE 👇
My MDs would always drill in that it's not about the work you did in the model or outputs. It's how you think about it critically, how it impacts the client, & frame in a way that makes sense to THEM
Yes it's more difficult, but again this is what it takes to PERSUADE 👇
46/
⭐️ Last one is most human - but don't be afraid to open up
Again just as you get to know your community, your community should get to know you. Even if anon - can get to know the person behind the jpeg, their goals, ambitions, likes, dislikes. Extremely human & grounding 👇
⭐️ Last one is most human - but don't be afraid to open up
Again just as you get to know your community, your community should get to know you. Even if anon - can get to know the person behind the jpeg, their goals, ambitions, likes, dislikes. Extremely human & grounding 👇
47/ GROWING & SCALING THE BRAND
We've created a compelling story
We connect with our community, they know we prioritize them, we know who they are and they know us (to an extent)
We continue to reinforce our base story in comms
Now what?
(live look at people still reading) 👇
We've created a compelling story
We connect with our community, they know we prioritize them, we know who they are and they know us (to an extent)
We continue to reinforce our base story in comms
Now what?
(live look at people still reading) 👇
48/
First, about our base / foundation build
Think of your base like a good model, good code, etc
It's your platform. You're not building one time use. It needs to be dynamic enough that you can add bolt-ons, add a "sub-plot", make changes that don't require full re-build 👇
First, about our base / foundation build
Think of your base like a good model, good code, etc
It's your platform. You're not building one time use. It needs to be dynamic enough that you can add bolt-ons, add a "sub-plot", make changes that don't require full re-build 👇
49/
Why is this important?
Basically scaling and growth (if you are looking to scale) of your project is going to come from multiple revenue models
And if your base / platform isn't solid nor flexible enough to support this, going to be tough to sustainably produce results 👇
Why is this important?
Basically scaling and growth (if you are looking to scale) of your project is going to come from multiple revenue models
And if your base / platform isn't solid nor flexible enough to support this, going to be tough to sustainably produce results 👇
50/
But this is why having your story well-told is so crucial:
1⃣ Allows for bolt-on "cohesive sub-plots"
What's cool about web3 is almost all stories and projects are iterative in nature vs. static. Which means there will need to be different dynamic challenges presented 👇
But this is why having your story well-told is so crucial:
1⃣ Allows for bolt-on "cohesive sub-plots"
What's cool about web3 is almost all stories and projects are iterative in nature vs. static. Which means there will need to be different dynamic challenges presented 👇
51/
Side stories, wrinkles in action, sub-games...
But the important part is any of these developments tie back into your platform, strengthen the main "brand" story, and again - leaves your base holders excited & rewarded
Can't just be a companion, can't just be a $token 👇
Side stories, wrinkles in action, sub-games...
But the important part is any of these developments tie back into your platform, strengthen the main "brand" story, and again - leaves your base holders excited & rewarded
Can't just be a companion, can't just be a $token 👇
52/
Second, back to why your base is so important in achieving scale:
2⃣ There is no better "marketing" than organic marketing from your community
A vote of confidence. They are excited about the story. They are proud to be a part of it. It's real, organic, & priceless 👇
Second, back to why your base is so important in achieving scale:
2⃣ There is no better "marketing" than organic marketing from your community
A vote of confidence. They are excited about the story. They are proud to be a part of it. It's real, organic, & priceless 👇
53/
This is only accomplished if they are:
- In-tune with the story (clear on direction)
- Feel valued & rewarded (all stories, add-ons, etc go back to a true base - your community)
- And feel legitimately excited
Customer is always right 🚫
Community is always first 👍
👇
This is only accomplished if they are:
- In-tune with the story (clear on direction)
- Feel valued & rewarded (all stories, add-ons, etc go back to a true base - your community)
- And feel legitimately excited
Customer is always right 🚫
Community is always first 👍
👇
54/
Okay so you feel good about your platform build out, it's dynamic, you can see different sub-stories existing within your primary conflict, and the community is buzzing with excitement because painted a tangible view of what "you're building"
Now we gotta scale the team 👇
Okay so you feel good about your platform build out, it's dynamic, you can see different sub-stories existing within your primary conflict, and the community is buzzing with excitement because painted a tangible view of what "you're building"
Now we gotta scale the team 👇
55/
I know we're losing steam here so will keep short. I think on any team you need:
The visionary (the coach)
The Captain - your key "operator" pulling the strings
The high talent guy (in this context a top dev team)
The community glue guy (Director of Vibes if you will)
👇
I know we're losing steam here so will keep short. I think on any team you need:
The visionary (the coach)
The Captain - your key "operator" pulling the strings
The high talent guy (in this context a top dev team)
The community glue guy (Director of Vibes if you will)
👇
56/
I get really passionate about some NFT projects & communities bc I see SO many overlaps w sports. And all these roles above are extremely vital on any team
It's not the typical look of C-Suite teams I'd cover in tradfi - but with a solid group and buy-in... it can go far 👇
I get really passionate about some NFT projects & communities bc I see SO many overlaps w sports. And all these roles above are extremely vital on any team
It's not the typical look of C-Suite teams I'd cover in tradfi - but with a solid group and buy-in... it can go far 👇
57/
Alrite quick recap:
Build your story
Be EXTREMELY thoughtful in how you communicate it
Be consistent, consistent, consistent
It's not "building" - you can be more thoughtful in messaging than that
Community + team orientation around one well-known story --> POWERFUL
Alrite quick recap:
Build your story
Be EXTREMELY thoughtful in how you communicate it
Be consistent, consistent, consistent
It's not "building" - you can be more thoughtful in messaging than that
Community + team orientation around one well-known story --> POWERFUL
58/
Huge thanks to those who read the full way through - this is your end of thread POAP – congratulations
Think there’s a lot of room for growth and improvement across any project out there – and anyone that says they are doing things perfectly… probs a red flag
NFA, DYOR
Huge thanks to those who read the full way through - this is your end of thread POAP – congratulations
Think there’s a lot of room for growth and improvement across any project out there – and anyone that says they are doing things perfectly… probs a red flag
NFA, DYOR
Relinking to top of thread to start here - love yall
Would suggest reading in thread reader (if you're actually reading ofc)
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- May 14, 2023
This is an amazing thread by @boredapewood. It’s so much of what I believe in and what makes me most excited about brand, storytelling, community, and Web3 and what we can all build together and how we do it. Highly recommend the read!