How did TikTok rise so fast?
Who’s really behind China’s first truly global internet giant?

In 2012, ByteDance was just a handful of geeks working out of a scrappy four-bedroom Beijing apartment.

Today, it’s the world’s fastest-growing tech behemoth worth over $100 billion.

Written by China internet specialist and internationally recognized speaker Matthew Brennan and edited by TechCrunch journalist Rita Liao.

Attention Factory is packed with over 300 pages of original analysis and exclusive reporting that you cannot find elsewhere.

The rise and fall of Vine and Musical.ly
The company’s iconic founder, Zhang Yiming
The original China version of TikTok—Douyin
ByteDance’s first flagship app, Toutiao
The power of short video memes
And so much more...

Discover how recommendation engines, content operations, and good old China-style growth hacking hold the key to this company’s success.

A creative blend of storytelling and analysis, Attention Factory is perfect for business professionals, technology firm investors, and anyone passionate about how the internet is impacting our lives.

(From Goodreads)