Listen to B2B Better on Spotify. B2B Better exists to help businesses use marketing to navigate moments of change. Whether this is gearing up for a new funding round, launching a ne...
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Listen to B2B Better on Spotify. B2B Better exists to help businesses use marketing to navigate moments of change. Whether this is gearing up for a new funding round, launching a new product, pivoting in response to market trends or sitting either side of an acquisition - I break down modern-day B2B strategies into actionable advice with guests who have seen it all before.