Thread by Dr. Melvin Varghese 🥗
- Tweet
- Feb 14, 2022
- #Media
Thread
3 out of 4 new podcasts die after 7 episodes.
I was so scared this would happen to mine. 😔
But we made it!
7 years, 300 episodes, and 1.2 million downloads later...
Here are the 5 tips to help your podcast go the distance where it starts paying you back💰🧵
I was so scared this would happen to mine. 😔
But we made it!
7 years, 300 episodes, and 1.2 million downloads later...
Here are the 5 tips to help your podcast go the distance where it starts paying you back💰🧵
Before jumping in, I know it can be super intimidating to read a thread like this ❤️.
So here’s a pic of me submitting the Selling The Couch podcast to Apple back in 2015.
Please note the TV dinner stand from Walmart that was clearly too small 😅 + the party in my hair 🥳
So here’s a pic of me submitting the Selling The Couch podcast to Apple back in 2015.
Please note the TV dinner stand from Walmart that was clearly too small 😅 + the party in my hair 🥳
1️⃣ Focus on building systems initially vs. releasing a bunch of episodes.
Be the tortoise vs. the hare.
Many experts say to release a bunch of episodes at the start.
The theory ➡️ more episodes = more downloads.
While it’s true, I couldn’t sustain it.
I suggest ⤵️
Be the tortoise vs. the hare.
Many experts say to release a bunch of episodes at the start.
The theory ➡️ more episodes = more downloads.
While it’s true, I couldn’t sustain it.
I suggest ⤵️
•Monitor energy when you speak about certain topics. Do topics that light you up.
•Set up a space to easily podcast.
•Note what formats energize you vs. drain you (e.g., interviews, solo, round tables, coaching calls, etc) + build around that.
My format attached 😊
•Set up a space to easily podcast.
•Note what formats energize you vs. drain you (e.g., interviews, solo, round tables, coaching calls, etc) + build around that.
My format attached 😊
2️⃣ Block out the months you will NOT podcast
This way, you don’t drop the podcast when life get crazy (e.g., when kids are home from school for the summer or holidays).
My schedule is attached.
Just a note, I’m tweaking this b/c we have a kiddo who’s growing up =).
This way, you don’t drop the podcast when life get crazy (e.g., when kids are home from school for the summer or holidays).
My schedule is attached.
Just a note, I’m tweaking this b/c we have a kiddo who’s growing up =).
Also, something I learned.
Sponsors, interview services, and bigger guests look for podcasts that are consistent.
So you really want to create a system that will let you get up into 100-150 episodes.
This way, you also get “hockey stick growth” with downloads + income
Sponsors, interview services, and bigger guests look for podcasts that are consistent.
So you really want to create a system that will let you get up into 100-150 episodes.
This way, you also get “hockey stick growth” with downloads + income
3️⃣ Think about monetization before launching
Passion for our podcast topic fuels our initial drive to create content.
But it’s hard to sustain.
Instead, brainstorm how to make money BESIDES sponsors.
More info on what I did ⤵️
Passion for our podcast topic fuels our initial drive to create content.
But it’s hard to sustain.
Instead, brainstorm how to make money BESIDES sponsors.
More info on what I did ⤵️
4️⃣ Plan ahead
James Clear says, “You do not rise to the level of your goals. You fall to the level of your systems.”
The same is true for our podcasts.
They have several moving parts (reaching out to guests, recording, marketing, etc).
What’s worked for me ⤵️
James Clear says, “You do not rise to the level of your goals. You fall to the level of your systems.”
The same is true for our podcasts.
They have several moving parts (reaching out to guests, recording, marketing, etc).
What’s worked for me ⤵️
➡️ A 3 hour block per week for podcasting
➡️ Reaching out to the next 3 months worth of guests once per quarter
➡️ Having my director of operations design show artwork + post to social media
➡️ Having a single subscribe page to share on social (I use Pretty Link for this)
➡️ Reaching out to the next 3 months worth of guests once per quarter
➡️ Having my director of operations design show artwork + post to social media
➡️ Having a single subscribe page to share on social (I use Pretty Link for this)
5️⃣ Hire an editor
Most of us start podcasts to share our knowledge NOT to become better editors 😅.
So leave the editing to the experts.
It’s also a reason I think it’s wiser to start a podcast only when you have a business that’s making money.
Most of us start podcasts to share our knowledge NOT to become better editors 😅.
So leave the editing to the experts.
It’s also a reason I think it’s wiser to start a podcast only when you have a business that’s making money.
Another reason to hire is to help us let go of our need for perfection.
Confession 😅 ⤵️
I spent up to 12 hours editing each of my first 13 episodes (so many umms and ahhs 😳).
I was burnt out by the end + still a super amateur editor 😂.
Confession 😅 ⤵️
I spent up to 12 hours editing each of my first 13 episodes (so many umms and ahhs 😳).
I was burnt out by the end + still a super amateur editor 😂.
TLDR
1️⃣ Focus on systems initially vs. mass releasing episodes
2️⃣ Block out months where you will not podcast
3️⃣ Have a monetization plan before launching
4️⃣ Plan ahead with episodes
5️⃣ Hire an editor
1️⃣ Focus on systems initially vs. mass releasing episodes
2️⃣ Block out months where you will not podcast
3️⃣ Have a monetization plan before launching
4️⃣ Plan ahead with episodes
5️⃣ Hire an editor
Hi friends,
Attaching a quick 5 minute Loom to explain some more of these tips in more detail to hit that inflection point with your podcast. 😊
www.loom.com/share/a060e72e08d44bc4a3eac9619a72f2bf
Attaching a quick 5 minute Loom to explain some more of these tips in more detail to hit that inflection point with your podcast. 😊
www.loom.com/share/a060e72e08d44bc4a3eac9619a72f2bf
Finally, if you’re a mental health therapist that’s thinking about launching your podcast, just wanted to invite you a free workshop
➡️ sellingthecouch.com/podcastingworkshop
➡️ sellingthecouch.com/podcastingworkshop
That’s it, my fellow podcasters. 🎙
So excited for you as your launch + sustain your podcasts.
If you found these tips helpful, would you take a second to:
1. Retweet the first tweet so others can find this thread⤵️
2. Follow me ➡️ @mvarghese5 😊
So excited for you as your launch + sustain your podcasts.
If you found these tips helpful, would you take a second to:
1. Retweet the first tweet so others can find this thread⤵️
2. Follow me ➡️ @mvarghese5 😊
