Jon Rogers (https://twitter.com/VanFalk_) was the founding executive of Disney’s Franchise Management division in 2005. He and his team were responsible for building some of the world’s most recognized franchises in history. Intellectual Property such as Pirates of the Caribbean, Cars, and many more beloved Disney franchises were assembled and built to last by his division.

As with everyone and their mother, Hollywood is trying to figure out the world of NFTs as fast as humanly possible too. After more than 20 years in Franchise Management & IP, Jon’s taken his previous learnings and expertise to the current (and fast-evolving) crypto and NFT space. Today he shares many of the lessons and foundational ideas he has around brand building and the future of the industry at large.

There are more nuggets of wisdom in this interview than we have space to write in this description. If you’re a fan of Disney, NFTs, and the future of Intellectual Property, you truly don’t want to miss this deep dive! This, is Overpriced JPEGs.

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Topics Covered:

0:00 - Intro

4:12 - Jon’s background

12:02 - What does IP actually mean

27:00 - Jon’s idea for the best NFT model

30:39 - The experts you need on your NFT team

35:23 - Investing in IP

45:32 - Disney’s future in NFTs

59:15 - IP’s relevance for picking NFTs

1:00:19 - Hollywood’s perception of NFTs

1:07:42 - The next major IP franchises

------ Resources:

Carly’s Twitter https://twitter.com/carlypreilly 

Jon’s Twitter https://twitter.com/VanFalk_ 

Nick Yarger https://www.linkedin.com/in/nicholas-yarger-29b39228/ 

Neal Williams https://www.epicproblems.com/ 

DeadFellaz https://www.deadfellaz.io/ 

Woodies https://www.woodiesnft.com/ 

Savage Droids https://www.savagedroids.com/ 

Grim Syndicate https://grimsyndicate.com/ 

Crypto Monster Lab by Santiago Uceda https://twitter.com/santiagouceda 

----- Not financial or tax advice. This channel is strictly educational and is not investment advice or a solicitation to buy or sell any assets or to make any financial decisions. This video is not tax advice. Talk to your accountant. Do your own research.

Disclosure. From time-to-time I may add links in this newsletter to products I use. I may receive commission if you make a purchase through one of these links. Additionally, the Bankless writers hold crypto assets. See our investment disclosures here: https://newsletter.banklesshq.com/p/bankless-disclosures