Tweet by Patrick OShaughnessy: Ongoing thread on category creation 1. You want to fill in this phrase: [your company], the global leader in x x, the category name, should be 2-3 words. Make one deeply familiar to the audience. Make the others pique curiosity You want people to

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  • Nov 5, 2021
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Patrick OShaughnessy
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Ongoing thread on category creation

1. You want to fill in this phrase:

[your company], the global leader in x

x, the category name, should be 2-3 words. Make one deeply familiar to the audience. Make the others pique curiosity

You want people to feel both safe and interested
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James Clear 1 year ago

Fantastic thread. If taken seriously, more powerful than most people realize.