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Why It's Hard to Innovate in Construction

  • Article
  • Jun 30, 2021
  • #Construction #Innovation
Brian Potter
@BrianPotter
(Author)
constructionphysics.substack.com
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1 Mention
Anyone involved with developing a new building system knows that it’s incredibly difficult to get anyone in the industry to actually use your system. Anything that requires the slig... Show More

Anyone involved with developing a new building system knows that it’s incredibly difficult to get anyone in the industry to actually use your system. Anything that requires the slightest bit of process change faces an enormous uphill battle that mostly doesn’t get easier or gain momentum. Even if you win one big client, the next client will still be just as hard to convince (21 years after the introduction of Revit, a

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Patrick OShaughnessy @patrick_oshag · Jul 26, 2021
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This article is phenomenal
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