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Kaplan, a well-known figure in the computer industry, founded GO Corporation in 1987, and for several years it was one of the hottest new ventures in the Valley. Startup tells the story of Kaplan's wild ride: how he assembled a brilliant but fractious team of engineers, software designers, and invest...

Kaplan, a well-known figure in the computer industry, founded GO Corporation in 1987, and for several years it was one of the hottest new ventures in the Valley. Startup tells the story of Kaplan's wild ride: how he assembled a brilliant but fractious team of engineers, software designers, and investors; pioneered the emerging market for hand-held computers operated with a pen instead of a keyboard; and careened from crisis to crisis without ever losing his passion for a revolutionary idea. Along the way, Kaplan vividly recreates his encounters with eccentric employees, risk-addicted venture capitalists, and industry giants such as Bill Gates, John Sculley, and Mitchell Kapor. And no one - including Kaplan himself - is spared his sharp wit and observant eye.

(From Goodreads)

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Number of Pages: 336

ISBN: 0140257314

ISBN-13: 9780140257311


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The book is about “a massive failure in Silicon Valley,” that had “all the best investors” and “all the best executives,” Gurley said. “And it’s just spectacular, because on the way home from work every day he had a tape recorder and he left himself notes, so it’s remarkably det...

The book is about “a massive failure in Silicon Valley,” that had “all the best investors” and “all the best executives,” Gurley said.

“And it’s just spectacular, because on the way home from work every day he had a tape recorder and he left himself notes, so it’s remarkably detailed,” Gurley said. “We spend so much time analyzing success, and sometimes it’s just good to read how hard it can be. And why it can be so hard. So that one’s a real world account that I love.”

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