The Rich Barton Playbook for winning markets through Data Content Loops Preface: This is part of a longer private memo analyzing Zillow and its recent shift towards Opendoor’s model. May publish rest of memo at some later point. But wanted to share first part, on Rich Barton and Z...

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Rich Barton is a rare breed. He's built three billion-dollar consumer technology companies: Expedia, Zillow, and Glassdoor.

This essay from
shows how he built all three companies with the same general strategy.