Finished reading this #book. It's a dated book – it describes advertising in the age when digital channels didn’t exist. But that doesn’t make it irrelevant. Highly recommended.
Have you ever read any Ogilvy? Confessions of an Advertising Man and Ogilvy on Advertising are must reads. I’d start with the former Also The Adweek Copywriting Handbook is modern bible level in the weeds. You’d love.
Such a great book!
