This memoir, by the co-founder of Nike, is a refreshingly honest reminder of what the path to business success really looks like: messy, precarious, and riddled with mistakes. I’ve met Knight a few times over the years. He’s super nice, but he’s also quiet and difficult to get to know. Here Knight opens up in a way few CEOs are willing to do. I don’t think Knight sets out to teach the reader anything. Instead, he accomplishes something better. He tells his story as honestly as he can. It’s an amazing tale.
″[The book] is just fantastic,” Gurley said. “It just shows how much grit matters, how much you just got to leave it out there on the field. How tough it is, even for the successful companies. You shouldn’t head out into entrepreneurialism thinking it is a hay ride. It’s hard.”