The combination of cloud, social, and mobile took gaming beyond a small base of just console- and PC-gamers to a massive player base. But the underlying business model — the concept of “free-to-play”, built on top of games-as-a-service — may have been the real innovation that led us to the global gaming phenomena we have today. Unfortunately, balancing the gamers who aren’t paying with those who are becomes incredibly challenging over time because incentives between game publishers and players are not aligned. What if we could realign those incentives with blockchain technology and cryptoeconomic business models, leading to thriving gaming economies with better monetization and deeper engagement, as well as new forms of collaboration, community, and creativity?