Jonah Peretti – Capitalism and Schizophrenia

In the time that it has taken to write and publish this paper, Internet shopping has entered mainstream culture. Every major corporation in the world has a web site offering product information, interactive advertisements, and, increasingly, the ability to buy products on-line. Discount books (www.amazon.com), pizza delivery (www.PizzaNet.net), stocks (www.schwab.com), and just about anything else you can imagine (virtumall.com) are available for purchase in cyberspace. Internet based commerce exemplifies and extends the trends in capitalism that this paper attempts to elucidate.