Amazon is the fastest company ever to reach $100 billion in sales, and they didn't reach that landmark by staying in their comfort zone. Risk taking is the key that unlocked the door to growth at Amazon, but those risks were (and are) intentional, calculated and strategic. Thomas Edison believed, 'I have not failed. I've just found 10,000 ways that won't work', and Amazon's founder, Jeff Bezos, has always linked experimentation and failure with growth and success.

But 'risk taking' can be costly (even disastrous) if you don't know how to use it to your advantage. Fortunately, Bezos has provided every business owner a 'hidden in plain sight' road map for how he grew Amazon through his letter to shareholders (or as he named them, share owners) that he has written annually for the past 20 years.

For the first time, technology and risk expert Steve Anderson has analysed and distilled these letters to reveal the key 14 growth principles that unlock the lessons, mindset and steps Bezos has used to make Amazon the massive success it is today.

Now, business owners, leaders, CEOs, employees and managers can apply these same principles to grow their business to be more efficient, productive and successful - fast!

(From Goodreads)