Having the ability to load up a digital wallet to pay for goods and services at businesses you frequent, and then earn rewards for those purchases, would be convenient and well, rewarding.

But as of now, few merchants outside of retail giants such as Starbucks offer that ability.

Ansa is a startup emerging from stealth today that wants to change that.

Founded last year by former Adyen product manager Sophia Goldberg and ex-Affirm software engineer JT Cho, San Francisco-based Ansa is building what it describes as a white-labeled digital wallet infrastructure to help businesses process small payments and offset high credit card fees for smaller transactions.