With its re-envisioning of the ownership economy, Web3 offers new avenues to explore with loyalty programs and points.
By offering consumers the chance to truly own something as pa...
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With its re-envisioning of the ownership economy, Web3 offers new avenues to explore with loyalty programs and points.
By offering consumers the chance to truly own something as part of a loyalty program—such as an NFT, for example—they may be more likely to become fully invested in the company, which could translate into higher brand loyalty. This is just one of the reasons many brands—like Gap, Starbucks and Clinique—have started to explore Web3 for driving value through loyalty programs.
