Your content sucks.

You’re struggling to grow your personal brand.

If this is you, read on.

Here are 7 things you need to know to build a winning content strategy:

(Follow this and you’ll have a solid strategy by the end.)

🧵👇

🧩 1. Know who to target

Don’t write for everyone.

You’ll end up writing for no one.

If you’re still unsure who to target, start here:

Your target audience is likely the person you used to be.

Someone with a problem or a dream 6-12 months ago.

🧵 1/9

🧩 2. Know what to write

List 10 topics you enjoy or are good at.

Ask yourself:

What have you solved or accomplished?

Best content helps others make the same transformation.

Use answers to get to 3 topics.

Mine are:
1. Web3
2. Creator mindset
3. Personal branding

🧵 2/9

🧩 3. Know why to write

The aim of your content is to build authority by sharing value.

This comes in 3 ways:
• Education
• Authenticity
• Inspiration

How?

By creating content that shares:
• Advice
• Opinion
• Story

These are the “purpose” of your content.

🧵 3/9

🧩 4. Know how often to publish

Build a system, stick to it:
• X tweets per day
• Y threads per week

For me currently:
• X = 1
• Y = 2

Don’t aim for quantity.

Sticking to what’s sustainable for you in long run is better.

Increase frequency once you feel ready.

🧵 4/9

🧩 5. Know when to publish

Creating your own posting schedule helps plan your week.

Still remember Step 1 and 2?

Great.

Assign each content with “topic” and “purpose” tags.

Alternate content type you post every day.

Here’s the schedule I’ll be moving towards soon:

🧵 5/9

🧩 6. Know when to re-publish

Share 1 idea in 1,000+ different ways.

How?

1. Identify best-performing tweets with Twitter Analytics

2. Rewrite with:
• New perspective
• More examples
• More details

Repeated messages = Strong brand identity

Embrace repetition.

🧵 6/9

🧩 7. Know how to engage

Are you using Twitter List?

If not, you should already.

Add 10-20 of your favourite creators to each list.

Engage with each creator once a day:
• Likes
• Valuable comments
• Quote tweets (when you see fit)

I go through 4 lists every day:

🧵 7/9

💭 Final thoughts

This isn’t a one-size-fits-all guide.

It’s only here to help you come up with what works best for you.

Having a solid strategy is only the first step.

What sets you apart is consistency.

So:
• Stick with it
• Trust the process
• Enjoy the journey

🧵 8/9

🔰 Recap

1. Know who to target

2. Know what to write

3. Know why to write

4. Know how often to publish

5. Know when to publish

6. Know when to re-publish

7. Know how to engage

🧵 9/9

Thanks a lot for reading!

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