Thread
If you want to be a millionaire, you don't need to build the next Amazon or Apple.
I’ve built 5 million-dollar businesses over the last 2 decades using the same process.
Here’s a step-by-step breakdown of how you can too:
I’ve built 5 million-dollar businesses over the last 2 decades using the same process.
Here’s a step-by-step breakdown of how you can too:
Let’s start a million-dollar lawn mowing company from scratch.
Why?
- It’s low risk.
- Low start-up costs
- Has growing demand
- The competition is weak
Let's map it out together...
Why?
- It’s low risk.
- Low start-up costs
- Has growing demand
- The competition is weak
Let's map it out together...
1) Before you invest
Ask friends and family if you can mow their lawns and tidy their gardens for free.
If you don’t have the equipment, (buy some) or borrow theirs in return for mowing their lawns.
Take photos before and after.
Gain testimonials
Ask friends and family if you can mow their lawns and tidy their gardens for free.
If you don’t have the equipment, (buy some) or borrow theirs in return for mowing their lawns.
Take photos before and after.
Gain testimonials
2) Register a domain name
Build a free website on Carrd.
Put your new photos and testimonials on the site.
Place a big juicy call to action button for enquiries
Build a free website on Carrd.
Put your new photos and testimonials on the site.
Place a big juicy call to action button for enquiries
3) Get some paying clients
Ask every family/friend if they will refer you to someone at their work.
Give them a short script about your service and how much it normally costs but suggest they can tell their friends that you'll offer them mates rates on the first booking.
Ask every family/friend if they will refer you to someone at their work.
Give them a short script about your service and how much it normally costs but suggest they can tell their friends that you'll offer them mates rates on the first booking.
4) Ramp it up
But don’t quit your day job just yet.
Let’s start with one day a week.
Schedule 6 lawns a day on your Saturday.
That’s $15k - $30k per year over 35 weeks (allow for rain)
And you’re only working a day a week.
But don’t quit your day job just yet.
Let’s start with one day a week.
Schedule 6 lawns a day on your Saturday.
That’s $15k - $30k per year over 35 weeks (allow for rain)
And you’re only working a day a week.
5) Invest
Now you have revenue, set yourself up professionally.
Get good legal and financial advice about structure.
Purchase some small equipment and tech to help.
Consider grabbing a business credit card for supplies.
Now you have revenue, set yourself up professionally.
Get good legal and financial advice about structure.
Purchase some small equipment and tech to help.
Consider grabbing a business credit card for supplies.
6) Add clients
Write a beautiful one-page sales letter with testimonials from nearby clients and deliver it to other homes in the street you’re working in (or want to work in).
No doubt neighbours have witnessed the yard transformations you’ve completed and will be interested.
Write a beautiful one-page sales letter with testimonials from nearby clients and deliver it to other homes in the street you’re working in (or want to work in).
No doubt neighbours have witnessed the yard transformations you’ve completed and will be interested.
7) Write offers
Give neighbours an introductory service if they book during that weekend.
Partner with retail stores that have your target audience
Letterbox drop in affluent neighbourhoods
Reward existing clients for referrals.
This is you leveraging others to get clients.
Give neighbours an introductory service if they book during that weekend.
Partner with retail stores that have your target audience
Letterbox drop in affluent neighbourhoods
Reward existing clients for referrals.
This is you leveraging others to get clients.
8) Get serious
You’ll probably need to start working another day or two at this point.
Say you did both.
6 clients x 3 days x 35 weeks is $47k - $94k a year.
Plus you’ve still got your income from your day job.
You’ll probably need to start working another day or two at this point.
Say you did both.
6 clients x 3 days x 35 weeks is $47k - $94k a year.
Plus you’ve still got your income from your day job.
9) Add services
Instead of wasting time travelling between clients, maximise each visit.
Think about window cleaning, gutters, car washing, minor repairs, and high-pressure washing.
This is when you could employ others to help.
Each one could bring in another $50k+ each year
Instead of wasting time travelling between clients, maximise each visit.
Think about window cleaning, gutters, car washing, minor repairs, and high-pressure washing.
This is when you could employ others to help.
Each one could bring in another $50k+ each year
10) Quit your day job.
5 days a week x 6 jobs x $75-$150 = $78k-$157k
Plus add-ons:
5 days x 6 clients x 1 additional service ($75-$150) = $78k-$157k
You’re taking $156k - $314k for 35 weeks a year.
5 days a week x 6 jobs x $75-$150 = $78k-$157k
Plus add-ons:
5 days x 6 clients x 1 additional service ($75-$150) = $78k-$157k
You’re taking $156k - $314k for 35 weeks a year.
11) Let’s add more employees.
1 employee x 5 days a week x 6 jobs x $75-$150 = $78k-$157k + you
2 employees x 5 days a week x 6 jobs x $75-$150 = $156k-$315k + you
3 employees x 5 days a week x 6 jobs x $75-$150 = $234k-$471k + you
1 employee x 5 days a week x 6 jobs x $75-$150 = $78k-$157k + you
2 employees x 5 days a week x 6 jobs x $75-$150 = $156k-$315k + you
3 employees x 5 days a week x 6 jobs x $75-$150 = $234k-$471k + you
12) Work on rainy days too
What about filling in the other 15 weeks a year with non-urgent work?
Things like:
- Scheduled maintenance
- Indoor cleaning
- Pressure cleaning
- Commercial cleaning (indoors)
Charge what the jobs are worth (not hourly rates)
What about filling in the other 15 weeks a year with non-urgent work?
Things like:
- Scheduled maintenance
- Indoor cleaning
- Pressure cleaning
- Commercial cleaning (indoors)
Charge what the jobs are worth (not hourly rates)
13) Let’s recap:
You bring in $156k - $314k
Your employees add $234k - $471K
You’re doing work on rainy days $100k - $300k
Congrats, you’ve potentially built a $1 million business using a credit card by cutting grass and maintaining homes.
You bring in $156k - $314k
Your employees add $234k - $471K
You’re doing work on rainy days $100k - $300k
Congrats, you’ve potentially built a $1 million business using a credit card by cutting grass and maintaining homes.
14) Now scale it.
Take that money and invest in assets to offer future services
Add technology to improve the customer experience
Add digital marketing to bring in new leads
Put your prices up as demand increases
Now you’re a $5 million business.
Take that money and invest in assets to offer future services
Add technology to improve the customer experience
Add digital marketing to bring in new leads
Put your prices up as demand increases
Now you’re a $5 million business.
That's it!
I hope you liked this.
I'm building a digital product to help you start and grow your own business.
Follow me to stay in the loop or jump on my weekly newsletter (Curious Founders) in the link below.
I hope you liked this.
I'm building a digital product to help you start and grow your own business.
Follow me to stay in the loop or jump on my weekly newsletter (Curious Founders) in the link below.
Mentions
See All
Parker Worth @worth_parker
·
May 11, 2023
Brilliant stuff as usual man