Thread by Lunar Strategy
- Tweet
- Mar 7, 2023
- #Investment #Business
Thread
After working on over 150 projects and investing over $10 million in marketing.
This is the most efficient way to spend your marketing budget. 🧵
This is the most efficient way to spend your marketing budget. 🧵
Set up your campaigns in different phases with a clear goal for each phase.
Example:
🟣 Pre-phase; Marketing strategy
🟣 Phase 1; Brand awareness & generate interest
🟣 Phase 2; Brand awareness & conversion campaigns
🟣 Phase 3; Conversions & clear call to action campaigns
Example:
🟣 Pre-phase; Marketing strategy
🟣 Phase 1; Brand awareness & generate interest
🟣 Phase 2; Brand awareness & conversion campaigns
🟣 Phase 3; Conversions & clear call to action campaigns
⚫️ Pre-phase
Get a strategy in place. Without one, you will be shooting your campaigns in the dark.
Make sure to include the following:
• Main goal
• Target Persona
• Value Proposition
• Messaging
• Campaign initiatives
Get a strategy in place. Without one, you will be shooting your campaigns in the dark.
Make sure to include the following:
• Main goal
• Target Persona
• Value Proposition
• Messaging
• Campaign initiatives
⚫️ Phase 1
For the first phase, you want to introduce your brand to the audience.
Start with top-funnel campaigns focusing on the main value propositions.
The goals is reach & impressions in your niche.
For the first phase, you want to introduce your brand to the audience.
Start with top-funnel campaigns focusing on the main value propositions.
The goals is reach & impressions in your niche.
⚫️ Phase 2
Here you want to give as much free value as possible (Mid funnel campaigns):
- Highlight products
- Create guides
- Lead magnets
- Giveaways
- Create hype with press releases
- Partnerships
So you can get them from being interested into a follower/user.
Here you want to give as much free value as possible (Mid funnel campaigns):
- Highlight products
- Create guides
- Lead magnets
- Giveaways
- Create hype with press releases
- Partnerships
So you can get them from being interested into a follower/user.
⚫️ Phase 3
Lastly, this is once you want to start to convert your audience into users/customers.
Heavy focus on the main value you bring to the table and how people can benefit right away.
Clear call to action, not more than 1 call to action per campaign.
Lastly, this is once you want to start to convert your audience into users/customers.
Heavy focus on the main value you bring to the table and how people can benefit right away.
Clear call to action, not more than 1 call to action per campaign.
When building your strategy, start with your ideal customer persona.
Narrow down your target audience, who are you trying to reach?
What's their background, where are they located & where can you find them online?
Narrow down your target audience, who are you trying to reach?
What's their background, where are they located & where can you find them online?
Once you've set up your target persona, it will be easier to know how to communicate with them.
Make sure to have a short and clear message, what is your product, what value does your user get from it?
Communicate this in an easy way without adding unessicary buzz words.
Make sure to have a short and clear message, what is your product, what value does your user get from it?
Communicate this in an easy way without adding unessicary buzz words.
KPIs, set easy-to-track KPIs for each phase.
For example:
Phase 1: Reach/impressions
Phase 2: New followers/Reach
Phase 3: New followers/sales/new users
For example:
Phase 1: Reach/impressions
Phase 2: New followers/Reach
Phase 3: New followers/sales/new users
When you know who you're trying to reach, you will know where to find them and which marketing channels mix to use.
The main channels that perform well:
Influencer Marketing
Public Relations
Content Marketing (Social Media & Blog)
Community Management
Paid Ads
The main channels that perform well:
Influencer Marketing
Public Relations
Content Marketing (Social Media & Blog)
Community Management
Paid Ads
🟣 Influencer marketing
- Spend extra time on finding the best Influencers
- Have clear goals with your campaigns
- Work long-term with influencers not only one off collaboration.
- Engage with the Influencers you work with, engage with their tweets, comments
- Spend extra time on finding the best Influencers
- Have clear goals with your campaigns
- Work long-term with influencers not only one off collaboration.
- Engage with the Influencers you work with, engage with their tweets, comments
🟣 Public Relations
- Make sure you use the right publications for your audience
- Craft your story. How do you want to position yourself in the market?
- Share it on socials
- Make sure you use the right publications for your audience
- Craft your story. How do you want to position yourself in the market?
- Share it on socials
🟣 Paid Ads
- Run ads on the platforms/networks your audience spends time on
- Have a clear CTA
- Use retargeting
- Niche down your targeting audience
- Run ads on the platforms/networks your audience spends time on
- Have a clear CTA
- Use retargeting
- Niche down your targeting audience
🟣 Community management
- Welcome new users
- Always be consistent with updates
- Engage with your community (events, polls, quizzes etc.)
- Welcome new users
- Always be consistent with updates
- Engage with your community (events, polls, quizzes etc.)
🟣 Social media management
- Once again, be consistent with updates
- Share announcements, wins , new updates
- Engage with your audience, your followers, Influencers or relevant people in your niche
- Share valuable content (Educational, giveaways, your vision)
- Partnerships
- Once again, be consistent with updates
- Share announcements, wins , new updates
- Engage with your audience, your followers, Influencers or relevant people in your niche
- Share valuable content (Educational, giveaways, your vision)
- Partnerships
Alright, that's that 🤝
For more marketing content, check out our guides here:
www.lunarstrategy.com/guides
For more marketing content, check out our guides here:
www.lunarstrategy.com/guides
