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"Go Viral or Risk Killing Your Account."

The Twitter Algorithm has changed again.

5 top things to know, 5 tips to optimize them, and 1 crucial bonus to take YOUR ACCOUNT to the next level:
1. Become a reply guy:

For your tweets, the new algorithm:
🔹Increases the number of replies you receive by 13.5x.
🔹And above all, by 75x the number of replies you respond to!

Take the time to reply to all the comments you receive!

You can't do better than that to go viral.
💡My tip

When replying, ask a question to get people talking and get a string of comments.
2. Clicks to profile

Getting clicks without a reply also counts now.

🔹12x more if someone views your profile.
🔹11x more if someone views replies to a tweet
🔹10x more if they read your tweet/reply for more than 2 minutes
💡My tip

Have a clean and professional profile (banner, pfp and bio) to keep people on your account.
3. RT and likes

Retweets and likes are not as important as they used to be.

The old algorithm multiplied by 30 the number of retweets and by 20 the number of likes.

IT DOESN'T WORK THAT WAY ANYMORE.

You now get a:
🔹0.5x boost for a like
🔹1x for a retweet.
💡My tip

Even if they are less important, encourage people to RT with your call to action.

This way, they give you a lot of visibility and therefore allow you to reach other people who can also comment and thus trigger the 75x comments boost.
4. Images and videos

Those who tell you otherwise are not up to date: images and videos are almost irrelevant.

The old algorithm heavily favored videos/images, which is why some accounts only made threads with text rather than images.

Today, images are no longer favored.
💡My tip

Even if the algorithm no longer favors images, put one in your first tweet of a thread.

Why? It's a matter of marketing and psychology

🔹Our eyes are drawn to visuals (see all ads) more than texts
🔹70% of people have a visual memory, so they will remember your thread
5. Quality first

Make a lot of people mad and the algorithm will punish you:
🔹-74x if people ask to "post less often" on the Tweet or your profile, block you or mute you.
🔹-369x if people report your tweet
💡My tip

As always, be careful what you post.

To perform, your brand must be qualitative.

It's better to do less but with quality, than a lot of sloppy stuff.
6. Bonus: timing is very important

The Twitter algorithm gives a short life span to your tweets.

This means that if a tweet doesn't perform quickly, it will be forgotten and will never see the light of day again.

You have between 1 and 2 hours maximum to stand out.
💡My tip

Post your tweets at the best time for your audience.

In general, it is the time of "awakening" of your audience, but to confirm according to your niche.

Some days work better than others as well. So focus on your best threads these days.
To conclude, the new Twitter algorithm privileges the interaction and the conversation between the accounts.

Encourage people to comment on your tweets and reply each time.

Be consistent and make quality tweets and you will get viral tweets like the one pinned on my profile.
Don't you think everyone should be more aware of these algorithm changes?

🔹Tell me in the COMMENTS if you were aware of these changes.
🔹RETWEET this thread to inform your audience. Be sure they will thank you!
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