How NFTs will change brand building forever:

Azuki is one of the fastest growing brands in the world.

But, their rapid rapid growth wouldn't have been possible without the use of NFTs.

Here's why...

1. Revenue stream

Azuki has earned roughly $100 million in revenue from NFT mints and royalties.

Which is insanely well for a startup that's not even 2 years old.

2. Aligned incentives

Owning an Azuki NFT allows holders to participate in the upside of their brand.

As the value of the NFT increases, both the holders and Azuki benefit from this.

When people have aligned incentives with a brand, they're more likely to help grow it.

3. Brand loyalty

NFTs allow people to have true ownership over a digital asset.

And when people feel ownership of something they care about it more.

This causes people to have a deeper connection to everything Azuki does.

4. Brand awareness

There are thousands of people who rock an Azuki NFT as their profile picture.

So, every time they post on social media their audience see's the Azuki brand.

5. Empowering holders

Azuki allows their holders to generate revenue using their NFTs.

This essentially turns Azuki into a platform for builders.

So, holders can get paid & get support from the Azuki community, while at the same time also promoting the Azuki brand.

Conclusion:

The fastest growing brands in the world are taking a community-first approach

Azuki took this approach and added NFTs to it, which has skyrocketed their growth

More brands will adopt this approach soon

That's it!

Each week I spend 40 hours studying a web3 founder, investor or brand and I write threads summarizing what I learn.

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