Some web3 games are walking dead and don't even know it 🧟

But smart partnerships and high-quality creators can breathe new life into zombified communities...

Let's see how @UndeadBlocks are killing it 🧵

The @UndeadBlocks team took on the usual User Acquisition obstacles Web3 games face:

- attract passionate gamers
- reward community of holders
- get in-game assets into the right hands

How?

By creating win-wins for content creators, partner brands, & their community itself 🤝

95% of web3 projects drop the ball and work with sub-par creators.

UB, however, attracted relevant 'leads' (and 100K+ desktop downloads!) by working with top-notch web3 creators 🏆

@y4splz
@brycent_
@thebuffessor
@CryptoStache
@0xHustlepedia

Just to name a few.

It's simple.

Games are always better off working with multiple creators to do something exciting and 'natural' to gamers: game.

So, being an FPS zombie shooter, their game mode lent itself very well to sponsored tournaments. ⚔️

In July '22 the first tournament took place.

Let's sync up the tournament date with our @HelikaAnalytics data.

The impact that player-centric events like this have on user acquisition is obvious 💯

UB didn't have to reinvent the wheel:

This is an esports classic and we see @DEADROP using a similar approach today.

These tournaments are sponsored by Web3 brands offering handsome prize pools to get in front of their target audience.

Again, win-win.

@PolkastarterGG
@Immutable
@cmtopdog
@AWC_TheClub

Relevant brands with @UndeadBlocks's target audience.

Smart.

61K total streams isn't much in legacy gaming, but it's impressive for a web3 game in a rough bear market.

So what do the metrics say?

Every uptick in the visual below matches one of the UB tournaments. 📈

Churned: sold
New: buys into project
Returned: sold but bought back in

How does the community respond to these events?

In terms of holder retention the project continues to do well.

50% is decent.
80% is excellent.

92% of OG holders still held their NFT 12 months in.
76% of those that bought in July still hold today.

Very bullish 🐂

The lesson for other projects?

Improve creator and/or ambassador programs and re-think how to build communities.

Shilled posts and reviews aren't going to cut it.

Short-term? Sure.

Long-term? No way.

You only go as far as your community lets you. 🔑

Team members to follow:

@Grant_Wagyu
@lakpcceth
@kgamblejr

Backed by:

@animocabrands
@DoublePeakGroup
@GenblockCapital
@exnetworkcap

Community members:

@killer30001899
@TFlowers_87
@blocksidegun
@EPICSMASHERTTV
@369Diamondhands
@riusmedia
@litecloudx
@CezarCostea_
@C2YPTO_STEVIE
@RyGames_

Thanks to resident Helikan @0xsash for crafting this thread 💪

Please like & follow for similar content, and if you're an NFT project/web3 gaming studio, book a demo of our analytics product at helika.io ✨