Last week Adobe unveiled Firefly AI.

It gives creators superpowers.

This is how it's going to transform your life and art forever:

1/ Introducing Adobe Firefly

Firefly is a family of creative generative AI models coming to Adobe products.

• You can generate images and text effects from descriptions
• It's trained on content that’s licensed or out of copyright
• Currently available to access in beta

2/ Democratising creativity

The creative industry has been dominated by experienced professionals.

• Limited access to advanced creative tools for amateurs
• Difficulty in expressing creative ideas for varying skill levels

Firefly closes the creativity gap for everyone.

3/ Digital imaging & photography

Firefly's upcoming features will help you:

• Instantly add ideas to compositions
• Save countless hours in the creative process
• Provide unlimited options for experimentation

Context-aware image generation will catapult creativity.

4/ 3D modelling

3D modelling capabilities will include:

• Turn simple 3D compositions into photorealistic images
• Generate new styles and variations of 3D objects

This will work wonders for gaming, film, and product design.

5/ Video

Firefly's text-based video editing capabilities aim to:

• Simplify complex video edits
• Effortlessly change mood, atmosphere, and weather
• Allow users to describe desired looks & instantly apply changes

I feel this will make video editing far more intuitive.

6/ Marketing and social media

• Create posters, banners & social posts with simple text prompts
• Mood board uploads for generating customisable content

Personalised content is crucial to stand out—even better when this can be done on a business and individual level.

7/ Ethical considerations

Firefly is similar to other text-to-image AI like DALL-E and Midjourney.

But it's avoiding ethical pitfalls by leveraging Adobe Stock images.

This minimises the risk of generating content based on other people's intellectual property.

I believe AI will revolutionise creativity for everyone.

Firefly's beta is a step forward.

In the future, Adobe will let you train Firefly with your own materials, allowing you to create content in your voice.

This will be the tipping point—when the AI helps you be more human.

Follow me @thealexbanks for more on AI.

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