The ‘Death’ of the CMO? With Michael Diamond, Academic Director, NYU School of Professional Studies

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2022Sep 9

With a number of major brands changing their approach to marketing leadership, are the days of the CMO numbered? Michael Diamond is the Academic Director of the Integrated Marketing and Communications Department at the NYU School of Professional Studies, where he also serves as a Clinical Assistant Professor of Integrated Marketing in the Division of Programs and Business. On this episode, Michael offers his take on whether the role of the Chief Marketing Officer is disappearing or simply evolving. Key Moments: 0:00 Episode start 2:48 Michael’s take on the current state of PR and marketing 10:25 Ways that CMOs can source innovation 15:04 The evolving relationship between the CMO and CTO 19:49 How can brands evoke a sense of purpose? 24:42 Is the CMO position becoming obsolete? 34:27 Michael discusses the Cannes Lions Festival 37:20 Michael’s marketing journey and love of language 43:24 What is the balance between being analytical and creative in marketing? 45:38 Lightning Round, brought to you with Salesforce Mentions: Keith Weed, Former CMO, Unilever - https://www.linkedin.com/in/keithweed... "Finding ‘Purpose’ in Marketing With Jawad Bisbis, Global VP of Marketing at Ball Corporation" (Marketing Trends Podcast episode) - https://mission.org/marketing-trends/... Mohanbir Sawhney, Associate Dean, Digital Innovation, Northwestern University - https://www.kellogg.northwestern.edu/... Todd Kaplan, Chief Marketing Officer, Pepsi - / toddkaplan “Grow: How Ideals Power Growth and Profit at the World's Greatest Companies” (book by Jim Stengle) - https://www.amazon.com/Grow-Ideals-Gr... “Ogilvy on Advertising” (book by David Ogilvy) - https://www.amazon.com/Ogilvy-Adverti... “Good Strategy Bad Strategy: The Difference and Why It Matters” (book by Richard Rumelt) - https://www.amazon.com/Good-Strategy-... “Thinking, Fast and Slow” (book by Daniel Kahneman) - https://www.amazon.com/Thinking-Fast-... “The Human Stain: A Novel” (book by Philip Roth) - https://www.amazon.com/Human-Stain-No... Marketing Trends is brought to you by Salesforce Marketing Cloud. For more great marketing insights, sign up for The Marketing Moments newsletter. You'll get ideas to help you build better customer relationships, invites to upcoming events, and access to the latest industry research. Subscribe at https://sforce.co/MarketingMoments Available Everywhere Apple Podcasts: https://apple.co/3BswFHt Spotify Podcasts: https://spoti.fi/3QwrT03 Google Podcasts: https://bit.ly/3RycZHL To learn more, click here: https://bit.ly/3uUWbl9 #marketingtrendspodcast