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Andrew Dumont, Bitly - Building Bitly's Growth Machine

751 subscribers

1.5K views 9 years ago

GET THE SLIDES http://www.slideshare.net/sbweb/andre... 6 months ago, Andrew moved from his role as EIR at Betaworks into one of their standout studio companies, Bitly, to transform their marketing organization. Andrew's keynote will walk through his approach, step by step, and lessons learned in building a SaaS growth machine with performance at the core. Since the age of 18, Andrew has been building and growing startup companies like Moz, $35M in revenue; Seesmic, acquired by Hootsuite; Stride, acquired by ProsperWorks; and Tatango. He advises at groups like Techstars and Startup Weekend, is an occasional columnist for Inc. Magazine, and has been written about or quoted in publications like The Wall Street Journal, TechCrunch, FastCompany, and Business Insider. Recorded at The Small Business Web Summit East, New York, November 9, 2015 The trade association of companies selling cloud software to small businesses. http://www.thesmallbusinessweb.com/su...

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TAKEAWAY: INVEST HEAVILY IN LEAD NURTURING AND BUILDING THE RE-ENGAGEMENT FUNNEL

20:27

Andrew Dumont, Bitly - Building Bitly's Growth Machine

14Likes

1,548Views

2015Dec 13

TAKEAWAY: DATA TRANSPARENCY = INTERNAL BUY-IN

6:20

TAKEAWAY: A DEFINED FUNNEL IS A REPEATABLE AND IMPROVABLE FUNNEL

8:53

STEP 1A: TACKLE TOP OF FUNNEL LOW HANGING FRUIT

9:13

TAKEAWAY: WINNING FORMULA OFTEN A MIX OF QUICK WINS AND LONG-TERM VISION

11:15

Transcript

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Cloud Software Association

751 subscribers

Andrew Dumont, Bitly - Building Bitly's Growth Machine

Key moments View all

TAKEAWAY: DATA TRANSPARENCY = INTERNAL BUY-IN

TAKEAWAY: DATA TRANSPARENCY = INTERNAL BUY-IN

TAKEAWAY: DATA TRANSPARENCY = INTERNAL BUY-IN

TAKEAWAY: A DEFINED FUNNEL IS A REPEATABLE AND IMPROVABLE FUNNEL

TAKEAWAY: A DEFINED FUNNEL IS A REPEATABLE AND IMPROVABLE FUNNEL

TAKEAWAY: A DEFINED FUNNEL IS A REPEATABLE AND IMPROVABLE FUNNEL

STEP 1A: TACKLE TOP OF FUNNEL LOW HANGING FRUIT

STEP 1A: TACKLE TOP OF FUNNEL LOW HANGING FRUIT

STEP 1A: TACKLE TOP OF FUNNEL LOW HANGING FRUIT

TAKEAWAY: WINNING FORMULA OFTEN A MIX OF QUICK WINS AND LONG-TERM VISION

TAKEAWAY: WINNING FORMULA OFTEN A MIX OF QUICK WINS AND LONG-TERM VISION

TAKEAWAY: WINNING FORMULA OFTEN A MIX OF QUICK WINS AND LONG-TERM VISION

STEP 3: IMPROVE MIDDLE AND BOTTOM OF FUNNEL

STEP 3: IMPROVE MIDDLE AND BOTTOM OF FUNNEL

STEP 3: IMPROVE MIDDLE AND BOTTOM OF FUNNEL

TAKEAWAY: INVEST HEAVILY IN LEAD NURTURING AND BUILDING THE RE-ENGAGEMENT FUNNEL

TAKEAWAY: INVEST HEAVILY IN LEAD NURTURING AND BUILDING THE RE-ENGAGEMENT FUNNEL

TAKEAWAY: INVEST HEAVILY IN LEAD NURTURING AND BUILDING THE RE-ENGAGEMENT FUNNEL

Cloud Software Association

Andrew Dumont, Bitly - Building Bitly's Growth Machine

Comments

Key moments

TAKEAWAY: DATA TRANSPARENCY = INTERNAL BUY-IN

TAKEAWAY: DATA TRANSPARENCY = INTERNAL BUY-IN

TAKEAWAY: DATA TRANSPARENCY = INTERNAL BUY-IN

TAKEAWAY: A DEFINED FUNNEL IS A REPEATABLE AND IMPROVABLE FUNNEL

TAKEAWAY: A DEFINED FUNNEL IS A REPEATABLE AND IMPROVABLE FUNNEL

TAKEAWAY: A DEFINED FUNNEL IS A REPEATABLE AND IMPROVABLE FUNNEL

STEP 1A: TACKLE TOP OF FUNNEL LOW HANGING FRUIT

STEP 1A: TACKLE TOP OF FUNNEL LOW HANGING FRUIT

STEP 1A: TACKLE TOP OF FUNNEL LOW HANGING FRUIT

TAKEAWAY: WINNING FORMULA OFTEN A MIX OF QUICK WINS AND LONG-TERM VISION

TAKEAWAY: WINNING FORMULA OFTEN A MIX OF QUICK WINS AND LONG-TERM VISION

TAKEAWAY: WINNING FORMULA OFTEN A MIX OF QUICK WINS AND LONG-TERM VISION

STEP 3: IMPROVE MIDDLE AND BOTTOM OF FUNNEL

STEP 3: IMPROVE MIDDLE AND BOTTOM OF FUNNEL

STEP 3: IMPROVE MIDDLE AND BOTTOM OF FUNNEL

TAKEAWAY: INVEST HEAVILY IN LEAD NURTURING AND BUILDING THE RE-ENGAGEMENT FUNNEL

TAKEAWAY: INVEST HEAVILY IN LEAD NURTURING AND BUILDING THE RE-ENGAGEMENT FUNNEL

TAKEAWAY: INVEST HEAVILY IN LEAD NURTURING AND BUILDING THE RE-ENGAGEMENT FUNNEL

Description

Key moments View all

TAKEAWAY: DATA TRANSPARENCY = INTERNAL BUY-IN

TAKEAWAY: DATA TRANSPARENCY = INTERNAL BUY-IN

TAKEAWAY: DATA TRANSPARENCY = INTERNAL BUY-IN

TAKEAWAY: A DEFINED FUNNEL IS A REPEATABLE AND IMPROVABLE FUNNEL

TAKEAWAY: A DEFINED FUNNEL IS A REPEATABLE AND IMPROVABLE FUNNEL

TAKEAWAY: A DEFINED FUNNEL IS A REPEATABLE AND IMPROVABLE FUNNEL

STEP 1A: TACKLE TOP OF FUNNEL LOW HANGING FRUIT

STEP 1A: TACKLE TOP OF FUNNEL LOW HANGING FRUIT

STEP 1A: TACKLE TOP OF FUNNEL LOW HANGING FRUIT

TAKEAWAY: WINNING FORMULA OFTEN A MIX OF QUICK WINS AND LONG-TERM VISION

TAKEAWAY: WINNING FORMULA OFTEN A MIX OF QUICK WINS AND LONG-TERM VISION

TAKEAWAY: WINNING FORMULA OFTEN A MIX OF QUICK WINS AND LONG-TERM VISION

Cloud Software Association

Transcript

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Key moments

Key moments