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Intro

0:00

Content Marketing

6:55

Punching Above Your Weight

8:15

Did you consider yourself a strategist

9:15

How has your role been throughout the process

9:54

How do you learn those skills

11:41

Rules of marketing

13:53

How to appeal to different types of people

16:30

Are you tracking someone throughout the journey

20:19

You cant sell somebody on the solution until they have that problem

22:53

How do you merge product and marketing

24:48

How do you think about product

28:08

Hiring the wrong people

29:48

Keeping people aligned

30:31

How Intercom works

31:53

Biggest challenge with scaling

32:41

Do you spend money on video conferencing

34:59

What hasnt worked out

35:37

Monitoring Humans

38:05

Framing the Company

39:19

Growing Markets

45:37

Future Goals

47:06

How Many People Know Intercom

49:13

Growth Strategy

50:18

Connect Dots Effectively

53:29

Unbundling Your Pitch

57:53
Be Wary of Solving a Small, Rare Problem - Des Traynor of Intercom
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41,316Views
2017Dec 13
Des Traynor -   / destraynor   - is the cofounder of Intercom - https://www.intercom.com/ Here's his talk Product Strategy Means Saying No -    • Product Strategy is About Saying No - Des ...   - and the blog post - https://blog.intercom.com/product-str...
Y Combinator Podcast
Y Combinator

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