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Adora Cheung - How to Set KPIs and Goals

Y Combinator
1.85M subscribers
194K views 5 years ago
YC Partner Adora Cheung covers the importance of defining and tracking KPIs to understand how effectively your startup is reaching your goals. Transcript and lecture slides here: https://www.ycombinator.com/library/6... This lecture is part of YC's Startup School, a free online program and global community of founders. Register and join the community at https://www.startupschool.org/ Timestamps 00:00 What is a Key Performance Indicator (KPI)? 00:39 Why do KPIs matter? 1:33 What are the right KPIs to set? 1:46 Setting your primary metric 2:22 What are the characteristics of a good primary metric? 5:32 The two best primary metrics 6:50 When should you consider active users as a metric? 9:20 KPIs for bio and hardtech businesses 11:15 Secondary metrics 12:56 The best KPI for an unlaunched company 13:55 Setting metric-based goals 15:20 How fast should I grow? 17:15 What does success look like for you? 17:40 Guidelines for defining a goal 19:45 How to pick a goal 20:44 Tracking Progress 21:18 Leveraging your primary goal 22:27 Using the Startup School weekly update ...more
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What is a Key Performance Indicator (KPI)?

0:00

Why do KPIs matter?

0:39

What are the right KPIs to set?

1:33

Setting your primary metric

1:46

What are the characteristics of a good primary metric?

2:22

The two best primary metrics

5:32

When should you consider active users as a metric?

6:50

KPIs for bio and hardtech businesses

9:20

Secondary metrics

11:15

The best KPI for an unlaunched company

12:56

Setting metric-based goals

13:55

How fast should I grow?

15:20

What does success look like for you?

17:15

Guidelines for defining a goal

17:40

How to pick a goal

19:45

Tracking Progress

20:44

Leveraging your primary goal

21:18

Using the Startup School weekly update

22:27
Adora Cheung - How to Set KPIs and Goals
3.4KLikes
194,616Views
2019Aug 1
YC Partner Adora Cheung covers the importance of defining and tracking KPIs to understand how effectively your startup is reaching your goals. Transcript and lecture slides here: https://www.ycombinator.com/library/6... This lecture is part of YC's Startup School, a free online program and global community of founders. Register and join the community at https://www.startupschool.org/ Timestamps 00:00 What is a Key Performance Indicator (KPI)? 00:39 Why do KPIs matter? 1:33 What are the right KPIs to set? 1:46 Setting your primary metric 2:22 What are the characteristics of a good primary metric? 5:32 The two best primary metrics 6:50 When should you consider active users as a metric? 9:20 KPIs for bio and hardtech businesses 11:15 Secondary metrics 12:56 The best KPI for an unlaunched company 13:55 Setting metric-based goals 15:20 How fast should I grow? 17:15 What does success look like for you? 17:40 Guidelines for defining a goal 19:45 How to pick a goal 20:44 Tracking Progress 21:18 Leveraging your primary goal 22:27 Using the Startup School weekly update

Follow along using the transcript.

Y Combinator

1.85M subscribers