"As a marketer, Trump would understand the Pennsylvania result as evidence there is something wrong with his product, with consumers saying they want something else. As an authoritarian, he will feel ever more vengeful and respond by attempting to consolidate his control over the party, including at the local and state levels.

...

One takeaway is not to expect a collapse of Trump’s cult soon. Even if Trump is confined due to being in contempt, he has long used the specter of his imprisonment to emotionally manipulate this followers, who vow they would support him if he ends up in prison."