Post by David Perell: Good thread! I think about your “chased by the bear” analogy whenever I’m telling a story - Upcarta

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David Perell @david_perell · Dec 4, 2021

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Good thread! I think about your “chased by the bear” analogy whenever I’m telling a story

Tweet Dec 4, 2021

Most people assume backstory is necessary for high-impact communication. This is wrong and wastes everyone’s time. A framework for higher ROI communication:

by Wes Kao

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