4 ways to grow a SaaS product:

1. Generate more leads
2. Convert more leads into customers
3. Reduce churn of current customers
4. Ascend your most passionate customers into higher-paying tiers

Let's dig into each one (and how you can use them to increase revenue):
Last week I visited a half-dozen hardware companies throughout the western US, with a heavy climatetech bent. It solidified previous impressions I had into reality. While all very different, a 🧵 of some patterns across them, covering policy, geopolitics, and teams:

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